Sony World Photography Awards launches its first global 3D awards for video and photography

Sony Europe is pleased to inform that the World Photography Organisation (WPO) which organises and operates the Sony World Photography Awards, today announces the launch of its first global 3D awards for video and photography.

3D video and photography is experiencing exponential growth. Practitioners in the spheres of film, art and photography are embracing new, dynamic 3D technology to push their art-forms further than ever before. These new competitions offer both professional and amateur photographers and videographers the opportunity to become part of this exciting 3D revolution.

3D video and photography can give a whole new look to video and photographic compositions, adding astonishing levels of depth, clarity and realism.

The 3D photography competition has two categories: ‘3D Panoramic’ and ‘3D Still’. The 3D video competition is open to 3D videos of all genres. Entries will be sought from cameras and video cameras that use true 3D technology.

Commenting on the new awards, Scott Gray, Managing Director of the World Photography Organisation said: “The Sony World Photography Awards are all about being at the forefront of photography, embracing new trends and exploring the possibilities of advancing technology. We’re very excited about the new and dynamic 3D video and photography awards.”

Tatsuya Akashi, Vice President of Digital Imaging at Sony Europe, said: “At Sony we're passionate about pushing the boundaries within digital imaging innovation. 3D technology provides a new way for people to explore their creativity and we look forward to seeing some exciting entries to these new categories."

The Sony World Photography Awards are free to enter. Photographers and videographers have until 4 January 2012 to submit their entry. The winner will be announced at a prestigious ceremony in London in April 2012 and will receive prizes including Sony products with 3D technology.

Further details about the World Photography Organisation and Sony World Photography Awards may be found at: www.worldphoto.org