Supersize your shooting power: the new Cyber-shot™ HX400V with 50x optical zoom

• Exmor R^TM CMOS sensor with 20.4 megapixels[i] and BIONZ X processor
• ZEISS Vario-Sonnar T* lens with 50x optical zoom and 100x Clear Image Zoom to get incredibly close to the action
• Optical SteadyShot with Intelligent Active Mode for smoother, more stable movies
• Professional DSLR-style handling, electronic viewfinder and manual controls in a compact body
• Wi-Fi and NFC for One-touch wireless transfers and remote control from your smartphone or other mobile device
• Add exciting creative features with PlayMemories Camera Apps

How much shooting power can you handle? The new DSC-HX400V from Sony packs an extraordinary photo punch without weighing you down.

Don’t worry about changing lenses while you’re out and about. The camera’s massive 50x optical zoom range covers any situation – from landscapes, family scenes and live concerts to dramatic close-ups of sports and wildlife.

If you want to go nearer still, Clear Image Zoom provides spectacular frame-filling 100x close-ups of wildlife or distant landmarks. With Optical SteadyShot and Intelligent Active Mode, Full HD videos stay sharp and blur-free – even at high zoom settings where handheld wobbles are a challenge for any photographer.

Every frame’s packed with rich detail, thanks to the premium-quality ZEISS Vario-Sonnar T* lens, high-resolution back-illuminated Exmor R™ CMOS sensor with 20.4 effective megapixels and speedy BIONZ X processor that’s 3x more powerful than its predecessor.

The Cyber-shot HX400V represents a leap forward in compact camera picture quality, using latest-generation technologies by Sony that set new standards in imaging power. Shared with the Cyber-shot RX10 and acclaimed full-frame α7, powerful detail reproduction technology and area-specific noise reduction ensures cleaner, even more natural images. It’s a potent combination, delivering fabulous colours, contrast and textures, even in dim light.

Inside, there’s plenty to satisfy anyone who’s serious about taking better-looking pictures. The DSC-HX400V offers the purposeful reassurance of a DSLR-style body that feels comfortable in your hand. Don’t compromise your creative vision: there’s a manual ring for smooth adjustment of zoom/focus; a switch for selecting Manual Focus and DMF modes; a jog dial; custom buttons and memory for favourite settings. And with full P/A/S/M controls, you’ve got all the exposure options you need to craft stunning pictures and Full HD movies.

Framing and focusing is a pleasure through the high-contrast electronic viewfinder that offers a crisp, bright view of your subject. Alternatively, compose and view shots on the 7.5cm (3.0-type) Xtra Fine LCD that tilts for a comfortable view with the camera held high or low.

On-board Wi-Fi lets you send photos and videos straight to your smartphone or tablet, while NFC connects effortlessly with compatible mobile devices at a single touch. You can even use your phone as a handy remote controller: perfect for group photos when you don’t want to be stuck behind the camera.

Motion Shot Video is a handy playback feature that creates a dramatic sequence of superimposed images on screen to trace every split-second of fast-moving action. It’s a fascinating tool for analysing your tennis serve, golf swing and other sports.

After shooting, connect you camera to your 4K TV and experience a thrilling new world of photo realism on the big screen. And with GPS on board, it’s easy to retrace your travels with exciting map views on your PC, documenting exactly where all your photos and video were taken.

Add options like a flash or external microphone via the Multi Interface Shoe to expand your creative options even further. And as your ambitions grow, enhance your photo experience with PlayMemories Camera Apps – a growing range of downloadable applications, from artistic effects to handy utilities. Learn more at www.sony.net/pmca/. The DSC-HX400V is also compatible with Sony’s Camera Remote API programme[ii].

The DSC-HX400V digital camera from Sony is available to pre-order now from www.sony.co.uk and go on general sale in Europe from March 2014.

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Key specifications – DSC-HX400V

Environmental information

Parts of this model employ "SoRPlas" (Sony Recycled Plastic). This contains 99% recycled materials, and is made partially from plastics that have been recovered from the market.

[i] Approximate effective megapixels

[ii] The DSC-HX400V offers compatibility with Sony’s new “Camera Remote API beta”, an API (Application Program Interface) for remote operation of Sony camera with Wi-Fi-equipped smartphones and electronic tablets. This requires installation of the most recent Smart Remote Control that can be downloaded in territories where PlayMemories Camera Apps is available.