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Wonderfully simple to shoot and share

Continuing to innovate in the pocket video camera space, Sony today revealed new Bloggie HD mobile camera to establish an attractive and affordable line-up. Sony’s Bloggie HD cameras include unique features that break through the cluttered category while still offering simple high quality MP4 video and still photo shooting, as well as easy web sharing capabilities.

The line of portable devices, anchored by the recently launched Bloggie Touch, now gives a nod to 3D technology, dual screen capabilities and minimalist needs. With the Bloggie, Bloggie Duo and Bloggie 3D models, you can capture “had to be there” moments in full high definition 1920x1080 MP4 video and 5-megapixel still photos, but in a whole new way anytime, anyplace.

“As the popularity of pocket cameras grow, we not only wanted to provide simple, compact video and photo solutions, we wanted to make these devices fun and different while still delivering a high quality product,” said Andy Bubala, director of the camcorder business at Sony Electronics. “With Sony paving the way for 3D entertainment, that technology was the perfect addition to the Bloggie family and robust offering of 3D solutions.”

Wonderfully Simple
All of Sony’s Bloggie HD mobile camera models are slim and stylish, with simple hard key operation, and combine hardware, software and seamless integration with social network services for easy, intuitive shooting and sharing. Across the line, you can find an abundance of features including:
• Sensitive “Exmor™” CMOS sensor to achieve high resolution video and crisply-detailed still photos with less grain, even in challenging lighting conditions
• Freestyle shooting & playback to automatically adjust GUI for vertical or horizontal shooting and viewing
• Dual Record to enable photo capture while shooting video
• Auto Focus / Auto Macro to allow auto focus capabilities and Auto Macro to focus sharply on objects as close as four inches away
• “Share it Later” function to tag the clips and pictures you want to post for easy upload next time you’re online, whether you are a PC or a Mac user

The Sony digital camera models also have SteadyShot® image stabilization for smoother footage, Face Detection technology to enhance faces by automatically correcting exposure, a built-in USB arm for easy charging and uploading to a computer, internal memory, built-in rechargeable battery, embedded Bloggie software, and HDMI™ output to enjoy content on your HDTV.

Bloggie Roster
Sony’s Bloggie brand welcomes three models that each brings distinct value to the category. The *world’s first HD 3D pocket camera, , the Bloggie 3D (MHS-FS3) is an innovative model with two lenses, two image sensors, stereo microphone and built-in LED light to capture incredible 3D or 2D video and photos. This content can be played back in 3D without glasses on the camera’s 2.4-inch LCD screen or utilizing 3D glasses on any 3D capable HDTV like Sony’s new BRAVIA KDL-HX820 also announced today.

The portable Bloggie HD mobile camera line-up also offers a dual-screen option dubbed Bloggie Duo (MHS-FS2). The slim camera features two vibrant LCD screens – 2.7-inch on the back and 2.0-inch on the front under the lens – for fun new ways to capture yourself and others in full HD video or 5.1 megapixel photos. The Bloggie Duo has a built-in LED light and comes in two fashionable colours – violet and white.

An entry model completes the trio of Bloggie introductions, offering on-the-go video lovers a smart, pocket device at a low price point. The MHS-FS1 sports an ultra compact, lightweight design, with a large 2.7-inch wide LCD screen, and comes in black and white.

Simple Public and Private Online Sharing
With the included Bloggie software for Mac and Windows, it’s never been easier to share videos and photos online. Share privately with friends and family using Personal Space by Sony or become the next Internet sensation with integrated support for Facebook®, YouTube™, Flickr®, and Picasa Web Albums™.

With Personal Space Sharing Groups, keeping friends and family always updated with a constant stream of your latest photos is easy. There’s no need to re-type long lists of recipients’ email addresses or deal with slow, bulky email attachments every time you want to share. Just add photos or videos to a Sharing Group using “Share it Later” or Bloggie software and your friends and family are only one click away from enjoying your latest memories with no registration necessary.
You and your friends and family can also view shared photos and videos away from the PC with apps for iPhone or Android. BRAVIA and DASH support will be added later this year, providing even more viewing options.

The MHS-FS1 and MHS-FS2, both with 4GB of internal memory, will be available in March 2011. The MHS-FS3 with 8GB of internal memory will be available in April 2011.


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