Spiffbet re-launches game portfolio under the name Rhino Gaming

Spiffbet renames its in-house game development and distribution of third-party games to Rhino Gaming. Until now, this game content has been marketed under the brand name Spiffbet Casino. With STHLM Gaming and Spiffbet Sports, Rhino Gaming represents the Spiffbet Group's offer to the gaming industry (B2B). Spiffbet aims to create a more apparent distinction between game development and online gaming towards customers, partners, and other stakeholders.

After an intense period of acquisitions, Spiffbet CEO Henrik Svensson recognized a need for a new structure and packaging: "We have two separate business areas within Spiffbet. The rebranding of our in-house games development is a part of an ongoing process to create a clear group structure. One of the key elements in the acquisition journey Spiffbet has made over the past year is to identify synergies and simplify the structure."

Henrik Svensson, CEO, Spiffbet AB.

Rhino Gaming brings together in-house games with Copacabana Gaming and third-party providers such as Lady Luck Games. The core of Rhino Gaming is partly the technology platform that enables the operation and distribution of casino games and its own game studio, focusing on table games and video slots for emerging markets. Copacabana Gaming, a collaboration with a Brazilian gaming studio and third-party games, compliments Rhino Gaming's offer.

Rhino Gaming's range of products and services will also include services where Spiffbet's expertise in casino operation is packaged together with game content and other components. Some preparatory work is currently underway here. The goal is to leverage existing expertise in online gaming to deliver such services in a way where Spiffbet can create new revenue streams without increasing the fixed costs.

Henrik Svensson wants to emphasize that Spiffbet has a track record of game development and that part of the operations has become more robust: "Over the past year, online gaming has sailed up as the dominating part of our revenue. But it is important to remember that our in-house games development team has been working non-stop during this time of acquisitions. Today it is a business with stable revenues. There is an exciting potential in the increased interest in Rhino Gaming's games as well as the opportunity to combine the games with additional services."

For more information about Rhino Gaming, see http://www.rhinogaming.com/