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The power of a plant-based diet
The power of a plant-based diet

Press release -

Consumers Turn To The Power Of A Plant-Based Diet In Their Food Choices

Plant-based diets have been rising in popularity over the last five years as consumers understand the benefits of following a meat free diet as it is full of fibre, high in vitamins and good for the digestion. Throughout the COVID pandemic, the demand for plant-based products has grown even stronger.

The Swedish based company Sproud has launched in Europe and has now accelerated launch plans into the USA and Canada, as consumers all over the globe look for plant-based alternatives to milk. The Sproud range of dairy free alternatives can be kept in cupboards and with no need to be stored in the fridge, demand has intensified as consumers look for alternatives to their usual shopping list that can be stored for longer without the need to be chilled.

Sproud is the next level of plant-based products bringing taste and sustainability together.  With a natural creamy texture and neutral taste, the planet-first family of products provides a range of dairy-free alternatives with the closest taste to regular milk.

Powered by peas and developed in Sweden, Sproud has one mission: to be the best tasting non-dairy milk.

The company uses the power of the yellow split pea to provide a blast of nutrition for drinkers looking to improve their diet. The yellow split pea is the basis for all its milk alternatives providing a low sugar protein boost with a third of the saturated fat and 50% more calcium than cow’s milk.

Sproud’s founder and Head of Brand, Maria Tegman commented:

“Consumer knowledge is increasing and there has been a surge in plant-based products as people look to manage their wellbeing during these tough times. The trend for plant-based food is growing year on year and the current COVID pandemic has meant that people have looked for alternative products. And, of course there is the added benefit that living a more sustainable lifestyle means we can all do our part to help the planet.”

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Sproud is owned and created by staff at the Swedish-based company WeMake. The Sproud founders have a shared passion for the split pea discovered after decades of working in innovative environmentally friendly food and drink sectors.  As a small group of entrepreneurs they wanted to make a difference, they wanted to create something that was good for both people and Mother Nature.  Sproud make foods and proteins that are nutritious, healthy and delicious. Sproud is more than dairy-free alternative, it’s more than sustainability and taste coming together; it’s a family of people passionate about doing things better, about coming together to create great products with a minimal climate footprint.

Learn more about Sproud at https://besproud.com/ or follow our story on Instagram @besproud

Press contacts

Maria Tegman

Maria Tegman

Press contact Head of Brand +46(0)705877850
Sproud Press

Sproud Press

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Sproud is the plant-based brand powered by peas. Appealing to health conscious and sustainably minded consumers, the Sproud portfolio brings taste and sustainability together. We believe in protein sources that are good for our health and for the environment.

Sproud was born in 2018 by a group of entrepreneurs based in Malmö in the south of Sweden; a progressive city where many food, health and lifestyle trends get started. The Sproud founders have a shared passion for the split pea discovered after decades of working in innovative environmentally friendly food and drink sectors. In a time of big challenges, we believe “better products” are part of the solution. Sproud make foods and proteins that are nutritious, healthy and delicious. Sproud is more than dairy-free milk alternative, it’s more than sustainability and taste coming together; it’s a family of people passionate about doing things better, about coming together to create great products with a minimal climate footprint. Wherever the Sproud family is working – whether at our HQ in Sweden or taking our products into new countries throughout Europe and the USA, we come together to support each other, share best practice and spread our hap-pea news. Sproud is a design and a conscious lifestyle coming together. It belongs to vegans just as much as to everyone else. It’s for lactose intolerants, gluten intolerants, and for people that simply want to make better food choices based on taste. Since the launch of Sproud, our vision has always been to become the leading plant-based lifestyle brand. Our mission is to make it easy for everyone to choose climate-friendly vegan products that tastes good – and importantly are good for Mother Nature. Be Sproud.

Sproud. Where taste and sustainability come together.
Källvattengatan 5
21376 Malmö
Sverige