Press release -


Fogarolli, the Swedish coffee chain whose mission is to introduce the real pleasure of Italian coffee culture to coffee lovers all over has joined forces with Sproud to provide their customers with the plant-based milk alternative.

Launching in July, the collaboration will see Sproud rolled out throughout Fogarolli’s 33 coffee cars across Sweden.

Sammy Challal; Channel Partnership Manager at Sproud said of the partnership:

“It’s great to be part of Fogarolli’s range providing the only plant-based milk alternative that will offered at Fogarolli. We will also be featuring as “The Vegan Latte” option on the menu.”

Sproud Barista is one of the range of milk alternatives offered by Sproud. Launched in Sweden in 2018, Sproud Barista was created by professional baristas. With maximum froth and a neutral taste it lets coffee taste like coffee.

Sammy continued:

“Sproud Barista is creamy and frothy and has become one of the first choice for baristas in Sweden and across Europe. We can’t wait to see Fogarolli’s customers enjoying the perfect pairing of coffee and Sproud.”

Providing vegan and plant-based fans across Sweden with the ideal accompaniment to coffee, the partnership between Fogarolli and Sproud brings two companies with shared values together providing customers with the best coffee experience.


  • Environment, Energy


  • hälsa
  • hållbarhet
  • kost
  • nutrition
  • vegan
  • coffee
  • health
  • launch
  • barista
  • new product
  • cappuccino
  • dairy-free
  • veganskt
  • plant-based
  • pea protein
  • plantbased
  • sproud
  • vegan foods

Sproud is the plant-based brand powered by peas. Appealing to health conscious and sustainably minded consumers, the Sproud portfolio brings taste and sustainability together. We believe in protein sources that are good for our health and for the environment. Sproud was born in 2018 by a group of entrepreneurs based in Malmö in the south of Sweden; a progressive city where many food, health and lifestyle trends get started. The Sproud founders have a shared passion for the split pea discovered after decades of working in innovative environmentally friendly food and drink sectors. In a time of big challenges, we believe “better products” are part of the solution. Sproud make foods and proteins that are nutritious, healthy and delicious. Sproud is more than dairy-free milk alternative, it’s more than sustainability and taste coming together; it’s a family of people passionate about doing things better, about coming together to create great products with a minimal climate footprint. 

Learn more about Sproud at or follow our story on Instagram @besproud


Maria Tegman

Press contact Head of Brand +46(0)705877850