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SWEDEN’S HOTTEST PEA PROTEIN MILK, SPROUD, TO LAUNCH IN U.S. & CANADA

Press release -

SWEDEN’S HOTTEST PEA PROTEIN MILK, SPROUD, TO LAUNCH IN U.S. & CANADA

The New Dairy Alternative That Brings Together Taste & Sustainability

RED BANK, NJ- February 12, 2020-Sproud, a disruptive, pea protein-based newcomer to the alternative dairy category, is about to challenge almond milk by offering a more sustainable and tasty option. The brand aims to appeal to a consumer audience who is looking for a healthy dairy alternative and who also care about the planet. Sproud was developed in Sweden and is increasingly the go-to plant-based alternative with consumers and baristas in Sweden, and across Europe.

Sproud will be launched with four varieties – Original, Unsweetened, Chocolate and a professional formula developed for and by baristas in a 1 liter (33.8 oz) pack.

Sproud’s has a creamy taste and texture that consumers love. In fact in taste tests across the U.S. and Canada, Sproud was rated as better or as good as their favorite brand by more than three quarters of the participants. Sproud contains no dairy, soy, nuts or gluten and is also non GMO, making it the ideal alternative for everyone.

Sproud is also planet friendly. It is made from the remarkable pea which uses less water than traditional dairy or almonds making it one of the most sustainable plant based proteins. Also pea milk packs in 5X the protein of almond milks and 3X the protein of oats milk per serving.

Sproud is at the forefront of carbon footprint reduction. It boasts an impressive 365-day shelf life—far longer than plant-based competitors-- and does not need to be refrigerated during its journey from production to store shelves. This reduces the typical refrigerated product’s carbon footprint by a third and significantly reduces unnecessary waste.

“At Sproud, we are passionate about great taste and sustainability and we are ‘So Proud’ to be bringing Sproud to the United States and Canada. The North American consumer response to the brand has been great and we are excited to be able to deliver them a more sustainable and planet-friendly product than other dairy alternative milks,” said Maria Tegman Global Brand director for Sproud.

“Sproud let's coffee taste like coffee. It is typically tricky to work with oat and other plant-based alternatives, but Sproud is creamy and frothy and makes a delicious drink. It is quickly becoming the first choice for baristas here in Sweden and we’re confident baristas worldwide will feel the same way,” said Alexander Ntatsos Head Barista at Sweden’s Lofbergs Coffee and the Swedish representative in the World Latte Art Championship.

About Sproud

Sproud is a plant-based nutrition brand that brings consumers healthy dairy alternatives sustainably. The vegan brand uses the power of pea protein sourced in Europe to provide consumers high-quality and nutritious dairy alternatives that are non-GMO and allergen-free. Sproud is committed to using environmentally-friendly production and packaging practices. Learn more about Sproud at www.besproud.com

Sproud will be available in selected retailers and on Amazon this April. The suggested retail price is $3.99 (CAD 4.49) for a 1 liter pack.

Sproud will be distributed by Ethical Brands Inc. in the United States and Star Marketing in Canada. Sproud will be produced and packed in Canada.


Media Contact:

Jaclyn Finger

PR Manager at Sawtooth

jfinger@sawtoothgroup.com / 732-945-1052

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The brand Sproud is owned and created by staff at the Swedish-based company WeMake. A small group of entrepreneurs wanted to make a difference, they wanted to create something that did good for both people and the planet. The result was Sproud, as a direct reaction to the changing climate. At Sproud we believe in food and products that are better for you and for the environment.

Press contacts

Maria Tegman

Maria Tegman

Press contact Head of Brand +46(0)705877850

Sproud is the plant-based brand powered by peas. Appealing to health conscious and sustainably minded consumers, the Sproud portfolio brings taste and sustainability together. We believe in protein sources that are good for our health and for the environment.

Sproud was born in 2018 by a group of entrepreneurs based in Malmö in the south of Sweden; a progressive city where many food, health and lifestyle trends get started. The Sproud founders have a shared passion for the split pea discovered after decades of working in innovative environmentally friendly food and drink sectors. In a time of big challenges, we believe “better products” are part of the solution. Sproud make foods and proteins that are nutritious, healthy and delicious. Sproud is more than dairy-free milk alternative, it’s more than sustainability and taste coming together; it’s a family of people passionate about doing things better, about coming together to create great products with a minimal climate footprint. Wherever the Sproud family is working – whether at our HQ in Sweden or taking our products into new countries throughout Europe and the USA, we come together to support each other, share best practice and spread our hap-pea news. Sproud is a design and a conscious lifestyle coming together. It belongs to vegans just as much as to everyone else. It’s for lactose intolerants, gluten intolerants, and for people that simply want to make better food choices based on taste. Since the launch of Sproud, our vision has always been to become the leading plant-based lifestyle brand. Our mission is to make it easy for everyone to choose climate-friendly vegan products that tastes good – and importantly are good for Mother Nature. Be Sproud.

Sproud. Where taste and sustainability come together.
Källvattengatan 5
21376 Malmö
Sverige