Press release -
Cirrus 3 Edition available now – in only 500 units worldwide
Steamery presents Cirrus 3 Edition, an exclusive version of the award-winning Cirrus 3 Iron Steamer. The chrome-colored design is released in only 500 units worldwide and represents a bold reinterpretation of a modern classic. Cirrus 3 Edition launch is now live globally.
With only 500 pieces worldwide, this limited edition steamer embodies true originality. The idea is that not everybody dares to stand out, but the Cirrus 3 Edition does. We speak to those who like doing the same, whilst pushing the exclusivity in the limited edition. Not everyone will have it, not everyone will get it, and that’s the point.
This limited edition is characterized by its mirror-like chrome finish and distinctive red woven cord, an elegant contrast that evokes industrial precision and bold design. Just like the original, Cirrus 3 Edition combines the benefits of a steamer and an iron in one. It delivers high-quality Dry Steam that quickly refreshes and smooths wrinkled garments without leaving water stains or dampness. With an automatic shut-off after 30 minutes, it is both safe and stylish, and a reliable companion for everyday use or travel.
Availability & Pricing:
Cirrus 3 Edition is available at steamerystockholm.com and selected resellers. See the availability at resellers online and in stores on our website. The product comes with regional plug options for EU, US, UK, and JP. Recommended retail price: 1800 SEK / 2000 NOK / 1400 DKK / 210 USD / 180 EUR / 23,000 JPY / 170 GBP.
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Steamery is a Scandinavian clothing care company founded in 2014 by Frej Lewenhaupt, Petra Ringström and Martin Lingner in Shanghai. In 2023, they sold more than 160.000 steamers and they have become the leading brand in modern textile care in just a few years. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Selfridges, Harrods, and Mr. Porter. Steamery’s steamers are also found at esteemed hotels such as Hoxton, Claridge’s, Soho House and The Londoner.
