Press release -
He is the new CEO of Scandinavian clothing care brand Steamery
Petra Ringström takes on a new role within the company and hands over to Frej Lewenhaupt, who becomes the new CEO of Scandinavian clothing care brand Steamery Stockholm.
Steamery Stockholm is mainly known for its well-designed steamers and has been growing rapidly during these past years. Frej Lewenhaupt, Co-founder and former Chief Product Officer, has been working on expanding the product range –from one steamer to a whole ecosystem of modern clothing care products.
–I’m very excited yet humbled to take on the role of CEO. I’m truly passionate about developing the concept of what modern clothing care should be like. I’m looking forward to, together with the whole team, enter new markets, launch a brand-new generation of products in 2021 and keep on developing Steamery as an innovative clothing care brand, says Frej Lewenhaupt, Co-founder and now CEO at Steamery Stockholm.
The former CEO and Co-founder, Petra Ringström, decided to step aside and will enter the role as Senior Advisor within the company.
–Last year, I came to the realization that the timing was right for me to hand over to Frej and focus on other areas within the company. He is a passionate and visionary leader. I feel very confident that he will do a brilliant job, says Petra Ringström, Co-founder and Senior Advisor at Steamery Stockholm.
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Steamery is a Scandinavian clothing care company founded by Frej Lewenhaupt, Petra Ringström and Martin Lingner 2014 in Shanghai. In 2020, they sold more than 120.000 steamers, which is an increase by almost 600% compared to 2017. In six years, they have become the leading brand in modern textile care. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Mr. Porter, Selfridges, Harrods and MoMa.
