Press release -
Steamery’s new travel steamer promises to save your clothes from jet lag
Because travel doesn’t just exhaust you, it affects your clothes too. Long flights, overpacked suitcases, and cramped hotel closets leave garments crushed, creased, and lifeless. Steamery’s new campaign “Save your clothes from jet lag”, introduces Cirrus Lite Travel Steamer: a sleek, travel-ready steamer designed to revive your clothes anywhere your journey takes you.
This September, Steamery launches Cirrus Lite Travel Steamer, a compact yet powerful essential crafted for life on the move. Featuring the brand’s acclaimed Dry Steam technology in a lighter, more portable form, Cirrus Lite restores fabrics to a fresh, polished state in seconds—no ironing board required.
“Flying with a carry-on puts serious strain on your clothes,” says Frej Lewenhaupt, CPO and Co-founder at Steamery. “They get crushed and creased for hours, no wonder they come out looking jetlagged. A compact steamer like Cirrus Lite is the quickest way to bring them back to life.“
With a heat-up time of just 22 seconds, Cirrus Lite is ready when you are. Its dual steam modes, rotating head, and heated front plate offer fast, fabric-friendly care for wrinkled garments straight out of your suitcase. Whether you're preparing for a meeting or dressing for a night out, Cirrus Lite ensures you always look your best wherever you are.
“We created Cirrus Lite to meet the growing demand for great travel tools, light, portable, versatile and easy to use,” says Qian Jiang, Lead Industrial Designer at Steamery. “It’s a product designed to match the pace of modern life while reflecting our Scandinavian design philosophy.”
Cirrus Lite key features:
• Premium Dry Steam – Gentle, efficient steam that smooths and sanitizes without soaking or spotting
•Two steam modes – Choose continuous for effortless gliding or on-demand for targeted areas
• Rotating head – For easy use in any direction and ultra-compact packing
• Travel-optimized design – Lightweight with a heat-protective pouch that doubles as a steam glove
• Built-in descaling system – Maintains long-term performance
• Three colorways – Sand, Charcoal, and the new Sky & Terra accent edition
Availability & Pricing:
Cirrus Lite Travel Steamer will launch 30th of September 2025 and will be available at steamerystockholm.com as well as through selected retailers online, in physical stores, and in concept boutiques. Recommended retail price: €90 / $130 / £80 / 900 SEK / 1000 NOK / 700 DKK.
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Steamery is a Scandinavian clothing care company founded in 2014 by Frej Lewenhaupt, Petra Ringström and Martin Lingner in Shanghai. In 2023, they sold more than 160.000 steamers and they have become the leading brand in modern textile care in just a few years. Steamery’s mission is to inspire and educate people to take better care of their clothes and textiles, in order for them to look great and last longer. Their resellers are some of the world's most prestigious fashion and design stores, such as Selfridges, Harrods, and Mr. Porter. Steamery’s steamers are also found at esteemed hotels such as Hoxton, Claridge’s, Soho House and The Londoner.
