Press release —
Too Beautiful to Put Away — Steamery Launches the Icon Collection
Steamery introduces the Icon Collection, an evolution of two of the brand’s most recognized products: Cirrus 3, its handheld steamer, and Pilo 2, its fabric shaver — reimagined for both the wardrobe and the home.
To launch the collection, the new Cirrus Icon and Pilo Icon appear in a selection of inspiring home listings from luxury real estate agencies Eklund Stockholm New York (ESNY) and Fantastic Frank Lisbon. Featured as part of the beautifully designed interiors, both products become natural elements of the home, reflecting Steamery's belief that the objects we use every day should contribute to the aesthetic of a space.
"Cirrus 3 and Pilo 2 have shaped Steamery since the very beginning. With the Icon Collection, we wanted to evolve two of our most recognized products — not by changing what people already loved, but by refining every aspect of the experience, says Frej Lewenhaupt, Concept & Innovation Lead and co-founder of Steamery.
The launch marks the beginning of a broader concept for Steamery, placing textile care alongside the furniture, art, and design objects that shape the world's most inspiring homes. Building on this first collaboration, Steamery aims to continue challenging the traditional boundaries between functional appliances and considered interior objects.
For decades, home appliances have been designed to disappear into cupboards and utility rooms. In today's homes, the objects we keep visible are chosen with intention — from furniture and lighting to ceramics and coffee machines. The Icon Collection extends that philosophy to textile care, where performance and design are inseparable.
Cirrus Icon
Built on the silhouette that redefined modern garment care, Cirrus Icon is Steamery’s most refined handheld steamer yet. Cleaner lines, fewer visible joints, and a ceramic-coated heated front plate create a seamless, sculptural expression, while a more powerful heating element delivers Dry Steam for faster, more efficient steaming without leaving water stains.
A redesigned water inlet, larger water tank, continuous steam mode, and an integrated descaling feature make everyday use smoother and more effortless. With a flat base that allows it to stand beautifully on its own, Cirrus Icon is designed to live in plain sight — on open shelving, in wardrobes, or in laundry spaces alongside the objects that define the home.
Pilo Icon
Pilo Icon builds on Steamery’s classic fabric shaver with a refined silhouette and thoughtfully upgraded functionality. Drawing on Steamery’s textile expertise, two interchangeable mesh covers with different hole sizes are designed to care for different fabric types with greater precision. A larger shaving surface and lint container make garment care faster and more efficient, while a removable and replaceable battery is designed to extend the product’s lifespan.
Resting in a distinctive upright position when not in use, Pilo Icon transforms from a practical tool into a sculptural home object. Designed to live in plain sight, it brings the same level of care to its appearance as it does to the garments it restores.
"Rather than redesigning these products completely, we focused on refining them. Every proportion, material and detail has been carefully reconsidered to create a calmer, more integrated expression while making the products even more intuitive to use. The ambition was simple: to create objects people genuinely want to live with," says Frej Lewenhaupt, Concept & Innovation Lead and co-founder of Steamery.
Availability & Pricing
The Icon Collection launches globally on September 17th and will be available at steamerystockholm.com and selected retailers worldwide.
- Cirrus Icon: (RRP) 190 USD/ 160 GBP/ 1700 SEK/ 170 EUR/ 1800 NOK/ 1300 DKK
- Pilo Icon: (RRP) 65 USD/ 45 GBP/ 500 SEK/ 50 EUR/ 550 NOK/ 390 DKK
