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New report from TMF during furniture fair: Swedes prepared to pay more for furniture manufactured under fair conditions, while quality and design are the most important factors when we buy furniture
According to a survey performed by Novus on behalf of the Swedish Federation of Wood and Furniture Industry (TMF), six out of ten Swedes are prepared to pay more for furniture that is manufactured under fair working conditions. And a large majority put quality and design at the top of the list of important factors when buying furniture.
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