15 Emerging Designers Selected for Formex Design Talents in January

On January 16th, Formex opens – the Nordic region's most important meeting place for interior design. As tradition dictates, selected designers showcase their products in the Formex Design Talents area, and one of the designers will be the winner of "Best in Show." The award goes to the designer who stands out through ideas, form, and presentation and is announced on the opening day.

Formex Design Talents is an area where emerging designers, from both Sweden and internationally, can apply to exhibit and have the opportunity to showcase their products to buyers, producers, and the media. At the same time, visitors and exhibitors at Formex get to experience new and exciting design talents. Over the years, hundreds of designers have had the opportunity to display their creations in the area, and in August 2023, the "Best in Show" award went to Elin Fyhr, the founder of Plantstraws, who, in a stylish, sensory, and fun way, creates sculptural design solutions for plant irrigation.

- The area where our Design Talents booths are located is full of life and curiosity. The 'street' is interesting for both exhibitors and visitors who find everything new and innovative exciting and inspiring. It is incredibly important to highlight, encourage, and shed light on the future and the growth in the industry; we need each other, says Sonja Björk Ebert, project manager for Formex.

Here is a list of all the Design Talents taking part in Formex in January 2024:

• Anna Daniels, www.annadaniels.com, Leksand
• Emma Bernhardsson & Sofia Wigen Neye, BONKI studio, www.bonkistudio.com, Malmö
• Bo Zhang, Desz, www.deszoffice.com, Beijing
• Sophia Forslund, Forslundska Form, www.forslundska.com, Torsby
• Simon Hallgren, INTERIORBYSIMON X MOGIHOME, @interiorbysimon, Västerås
• John Jakobsson, www.johnjakobsson.com, Katthammarsvik
• Alex Widell & Inge Widell, Korvbrädan, @korvbjudning, Sollentuna
• John Andersson, Lursta, www.lursta.se, Lyrestad
• Moa Märta Markgren, @mosarn, Göteborg
• Elin Fyhr, Plantstraws, www.plantstraws.co, Stockholm
• Ida Thoursie Scherdin & Robin Thoursie Scherdin, Rododa, @r.ododa, Vallentuna
• Jessica Persson, Rum och Flora, www.rumochflora.se, Nyland
• Madelen Möllard, Studio Madelen Möllard, www.madelenmollard.com, Stockholm
• Anna Brandt, T I D Studio, www.tidstudio.se, Kristianstad
• Ann-Sofi Karlsson, Vemod keramik, @vemodarts, Hultsfred

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Accreditation
Would you like to apply for accreditation to Formex? Submit your application here.

About Formex
Formex started in 1960 and is held twice a year at Stockholmsmässan in Stockholm, Sweden, in week 3 in January and week 35 in August. Formex is a meeting place focusing on interior design, bringing together national and international buyers, agents, wholesalers, importers, designers, producers, and media from the entire interior and gift industry. Formex attracts visitors and media representatives who, in addition to the opportunity to do business, have the chance to meet and see news while the fair offers trends, inspiration, and knowledge through exhibitions and lectures. Learn more at www.formex.se.

Press contact
Ronja Nyström, Press & PR Specialist, Stockholmsmässan, 070-774 21 41, ronja.nystrom@stockholmsmassan.se