Allt för Sjön 2025: Focus on Innovation and Sustainable Growth

In a time when the boating industry faces challenges, Allt för Sjön, held In Stockholm at Stockholmsmässan in mars, demonstrates strong confidence in the trade fair medium as an invaluable platform for connecting with customers, industry colleagues, and boating enthusiasts. With this week’s announcement that the Gothenburg Boat Show will be held for the last time, it becomes even more critical to maintain meeting places that support and promote boating life. Allt för Sjön stands firm, looks ahead, and continues its work to develop the fair as a strong and relevant platform for the future of boating.

As previously announced, Allt för Sjön is working intensively to develop and renew the fair. For 2025, Allt för Sjön has established three main themes that respond to the expectations of both the industry and its visitors:

1. For a Smarter Future – Sustainability and Innovation in Focus
   Sustainability and innovation take center stage. Sustainable materials, refitting, and circular solutions will be highlighted. Additionally, visitors will be able to purchase used boats directly at the fair—a unique step toward a more sustainable boating life.
   
2. Inspiration: A New Female Perspective
   In collaboration with organizations like She Captain, a platform will be created to showcase female role models and inspire more women to engage in boating. Activities, networking opportunities, and events will be offered to promote a more inclusive boating culture.
   
3. Boats: Sailing – Passion and Innovation for All Levels
   Sailing will be made more accessible and appealing, regardless of experience level. A wide range of sailboats and inspiring lectures will be offered to attract both beginners and seasoned sailors.

A Meeting Place for the Future of Boating
Allt för Sjön continues to be a central meeting place for boating and marine enthusiasts. With over 300 exhibitors and approximately 50,000 visitors annually, the fair provides a platform where industry players can showcase their latest products and services to an engaged audience.

"Allt för Sjön is standing strong and looks optimistically toward the future. Our stable position in the market, along with expected growth, enables us to continue providing a high-quality platform for both exhibitors and visitors. We are determined to develop the fair to meet the needs of our customers and strengthen our business," says Katarina Hamnholm, Acting Project Manager for Allt för Sjön.

Allt för Sjön 2025
Allt för Sjön 2025 will be held at Stockholmsmässan on March 6–9 and March 13–16. During the first weekend, visitors can also enjoy Antikmässan, while the second weekend offers access to Stockholm Husvagn Husbil, all with the same ticket. Sportfiskemässan will run in parallel from March 14–16, requiring a separate ticket. For more information, visit the Allt för Sjön website.