CANCAN Revolutionizes the Color Industry - World Premiere at Formex

As Formex opened on August 22, the color brand CANCAN was launched, a new initiative aimed at enriching the color industry and inspiring greater creative freedom in a new era. Behind CANCAN stands the leading Nordic paint specialty trade, Colorama.

CANCAN is the result of an effort within Colorama, where a large number of individuals with unique experiences and expertise came together to reshape the color industry and create a brand that sets a new standard.

- All revolutions begin by questioning old truths. To raise one's gaze, to see things from different perspectives, and to decide. The latter is difficult, frightening, and laborious. But as the world constantly changes, Colorama's world changed too. New times, new competitors, new ways of selling, and new customers to sell to. Despite the major shifts, we still live in a time where the same type of walls is painted with the same type of colors, captured in the same images over and over again. We didn't want to be there. And we decided to tear down the whole damn house and build something completely new, says Oskar Klingberg, CANCAN.

World Premiere at Formex
CANCAN's 66 colors have been developed by world-leading individuals in the design and interior decoration world. Chris Martin, Chief Designer at Massproductions; Nadia Tolstoy, Interior Architect at Tengbom Arkitektkontor; Fredrik Paulsen, award-winning furniture designer; Ola Carlsson-Fredén, Creative Director at the lighting studio Helmet Design Studio; and last but not least, Jenny Clark, a London-based color expert with global clients, are some of the carefully selected team members who have developed the distinct color palette, where each color has a unique story. During the opening of Formex, the largest meeting place for interior design in the Nordic region, consumers got their first glimpse of CANCAN's color palette and experienced the fascinating story behind each color through a spectacular exhibition.

- In new times, new thoughts are needed. Formex is a unique trade and meeting place where exhibitors can reach thousands of visitors, both new and old, and visitors can connect with hundreds of exhibitors all at once. Additionally, they can meet tomorrow's talents and experience unique launches like the total experience of CANCAN. We are incredibly pleased that Colorama has chosen Formex as the launch platform and is also creating new unexpected experiences for our visitors, says Sonja Björk Ebert, Project Manager for Formex.

Colorama is the market leader with over 30% of the consumer market and consists of paint retailers that have been in business for over a hundred years. With the experience within Colorama and the relationships with paint manufacturers, they have developed the best product that consumers can expect.

- Standing out isn't difficult – the challenge is to stand out to fit in. We knew early on that we wouldn't just be another paint brand. We're taking a broader approach to the sphere where color and painting belong and aiming higher. Choosing CANCAN isn't just about choosing paint – our entire existence is based on freeing the creator within all of us. And for us to be the only choice for a creative audience, we must come to the table with something that doesn't exist today. An invitation where all ideas and projects take off from the feeling YES, YOU CANCAN, says Kim Öijerstedt Ander, responsible for CANCAN.

About Formex
Formex takes place from August 22–25 at Stockholmsmässan and is the most important meeting place for Nordic interior design. Learn more at www.formex.se.