Press release -
Day Dream – Contemplation and Creativity at Formex
Day Dream, this spring’s trend theme at Formex on 15 – 18 January 2014, paves the way for a more contemplative outlook on reality. By noticing the beauty all around us, we open ourselves to creativity and commitment.
- “In today’s society, with its ever-increasing transparency, you need genuine commitment to achieve your goals. By noticing the beauty all around us, we open ourselves to creativity and admit a more poetic reality. A contemplative outlook liberates our imagination and our dreams; it’s when we listen to them we discover our commitment,” says new Formex Event Manager Christina Olsson.
This spring’s trend theme Day Dream represents all that’s simple, lightly floating, functional yet poetic. The shapes are pure, minimalistic and sculptural with rounded edges – the tightly structured is softened. There are also many quilted, fluffy and huggable elements – cuddly is the new black!
The dream-inducing landscape is colored using a palette of combinations. Pastels are teamed with clear neutral colors, harmonizing shades of pink with some contrasting explosive color that’s disturbingly eye-catching and various pastel colors with a strong accent color to cheer things up.
Materials consist of powder matte fabrics, sheer and transparent or perforated surfaces. There are also new, unexpected encounters between glossy, lacquered, glass, ceramics, white marble and pale woods.
To find out more, please visit http://www.formex.se/ or contact:
Mathias Fock, Press Coordinator, mathias.fock@stockholmsmassan.se +46 8 749 43 36.
Formex is organized by Stockholmsmässan and takes place twice a year. Formex is the leading Nordic meeting place for new products, business opportunities, trends, knowledge and inspiration in the interiors industry. Formex welcomes 850 exhibitors, more than 23,000 trade visitors and 850 media representatives.
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Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.
