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Eclectic Touch – diversity and mixture at Formex

Press release -

Eclectic Touch – diversity and mixture at Formex

Mix and match: matte and shiny, vivid and neutral, conventional and original. The trend theme at the Formex interiors and design fair on 15-18 August 2013 is Eclectic Touch – affirmative and indulgent, with an intuitive feel.

The spirit of the times is cheering on the self-aware mixer. This fall’s Eclectic Touch trend theme is a harmonious patchwork quilt of furniture and objects with different modes of expression. The boundaries between past, present and future, distant and near, playfulness and seriousness have all been erased. The diffuse comes into focus and the superficial reveals hidden depths.

- “The expression ‘stylistic purity’ has never felt less relevant. Far from it, we’re still firmly under the spell of the lavish spectrum of diversity, mixing epochs, colors, materials and patterns like never before. The theme inspires and encourages us to mix our favorites and let our inner artist free,” explains Chicie Lindgren, Event Manager of Formex.

Rustic settings form a backdrop for a lively platform – a theater of contrasts, where the set designer is a laid-back impressionist intuitively instilling a personal touch and giving cool stability to the untamed modern flow of impressions. It’s an esthetic collage, where deep shades of gray, blue and brown create an elegant symbiosis with warm brick red, brandy, precious gem and metallic colors. Adding a splash of wide-awake neon gives an instant contemporary feel.

To find out more, please visit or contact:
Ida Mlowe, Press Coordinator, , tel +46 8 749 44 13

Formex is organized by Stockholmsmässan and takes place twice a year. Formex is the leading Nordic meeting place for new products, business opportunities, trends, knowledge and inspiration in the interiors industry. Formex welcomes 850 exhibitors, 25,000 trade visitors and 850 media representatives.



Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.

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Catarina Oscarsson

Catarina Oscarsson

Press contact Press Officer 0707894366

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