Press release -
Formex showcases Nordic Charm at PUB
For the first time ever, Formex is treating design-interested members of the public to an exhibition in Stockholm City to coincide with this fall’s trade fair. During the August 16 - 19 2012 Design Days, Formex will be guesting the PUB department store in Stockholm.
PUB’s visual merchandisers are putting together an exhibition based on this year’s Nordic Charm trend theme, featuring products from around 20 companies that will be exhibiting at the trade fair at the same time. The showcased products – a mix of china, furniture, bags, cushions and jewelry – have yet to become commercially available. The “Formex at PUB” exhibition gives the general public a preview of the coming season. The location is the atrium by the Hötorget entrance and the interior design shop R.O.O.M.
“The exhibition is a way for us to increase general awareness of Formex and the brands exhibiting at our trade fair. We also want to attract the attention of the interiors industry and members of the public with an interest in interior design. It would be fantastic if there could be a design week at the start of every fall season with city-wide activities,” says Chicie Lindgren, Event Manager for Formex.
The companies taking part include Big Small Company, Chhatwal & Jonsson, Colour Mondo, Cult Design, Design Distribution, DesignWerket, Frontraw, Gallery Pascale, Gerbera, House of RYM, KLONG, Intermestic, Lomar design, Lyktan Bankeryds Belysning, Mateus Stock, Mimou, Moderna Eldar, Månsens Design, Watt & Veke and Wildlife Garden.
Formex at PUB is organized by Formex in association with PUB and R.O.O.M
“There’s a growing interest in design among our customers. The Formex exhibition serves a dual purpose of providing our customers with an exciting experience and attracting new people to discover PUB and our eclectic selection of design classics and intriguing new concepts,” explains Marianne Perslow, Marketing Director at PUB.
The winner of Formex’s NOVA Nordic Designer of the Year 2012 award (established in 2011 in association with Plaza Interiör) will also be showcasing a selection of his/her products at R.O.O.M.
Formex will take place on 16-19 August 2012 at Stockholmsmässan. Formex is the meeting place for innovations, business, trends, knowledge and inspiration. The trade fair is held twice a year, with more than 900 exhibitors, 26,000 trade visitors and 800 media representatives.
To find out more, please visit www.formex.se or contact:
Ida Mlowe, Press Officer ida.mlowe@stockholmsmassan.se or call +46 8 749 44 13
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Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.
