Press release -
Let there be style – Let there be light – Let there be future: three installations featuring contemporary trends at Stockholm Furniture & Light Fair
Three trend installations at the next Stockholm Furniture & Light Fair will showcase the interior trends we’ll be seeing in 2013. For the third year running, these exciting and inspiring installations are brought to us courtesy of designer Jan Rundgren.
“The immediate future is ushering in an even greater focus on one’s own home, if that’s possible,” Jan predicts. “Consumers might be making fewer purchases, but many will be opting for quality and spending more money and taking a more long-term approach to home furnishings. Sofas and beds are the items of furniture consumers consider to be the most important purchases for the home – but there’s a lot going on with bookcases, not only to fill with books but to use as partition walls with smart storage,” he continues.
In Hall B, Jan Rundgren has created an installation to frame the Home Lighting section and the new public spaces section Contract Market & Home. Lighting is showcased under the name “Let there be light” and public spaces interiors under the name “Let there be Future”.
“There’s a lot happening right now in the world of public spaces. This type of furniture, particularly Scandinavian, has a reputation for excellent quality. We’re seeing far bolder design and material selection in recent years and we’re asking more from the furniture we encounter in public spaces,” says Jan Rundgren.
Very exciting materials and effects will be showcased in the lighting section of the installation; the styles vary greatly, with equal space given to decorated and embellished lamps and simple and natural shapes.
“The world of lighting feels more inspiring than ever. I want to put the lamps in their proper context and show the innovative playfulness that we’ll find among this year’s exhibitors,” explains Jan Rundgren.
The “Let there be style” installation is located by the entrance to Hall C. Scandinavian style is dominant here. Blond, close-to-nature Nordic aspects are lifted by strong, contrasting furniture and textile colors. Natural materials, such as wood, glass and stone, will be prominent in both interior design and contemporary furniture design. Another theme is parts of what is called “Shades of gray” here. The gray scale of the 1990s makes a comeback and complements the black interior fittings we’ve seen in recent years. Everything gets more sophisticated and elegant as next season approaches. We’re looking for contrasts in both color and materials. “Great expectations” represents a more decorative style. It features a lot of upholstered furniture, like sofas and armchairs with curved legs, with dramatically patterned or romantically floral covers. We play with different styles and combine these with modern design. The color chart is more saturated and we choose darker tones for our walls and interior fittings.
Modern homes are green. We decorate our homes with more green plants. In the future, furniture will be specifically created for plants in modern homes. The “Green grass of home” theme showcases the overwhelmingly organic inspiration. Sun, wind and water are popular topics both outdoors and indoors. The color chart is inspired by nature: soft greens, blues and browns will color our homes in 2013.
Stockholm Furniture & Light Fair will take place at Stockholmsmässan on 5-9 February 2013.
Three facts about Jan Rundgren
- Jan Rundgren studied design at Beckmans School of Design.
- Stockholm-based Jan is an interior and horticultural designer and trend strategist, who works for clients such as Mio, Åhléns and Stockholmsmässan.
- Jan creates trend and inspirational exhibitions and is in great demand as a lecturer.
To find out more, please visit www.stockholmfurniturefair.com or contact:
Jessica Agert, Media Relations Manager at Stockholmsmässan, tel +46 8 749 4336, firstname.lastname@example.org
Cecilia Nyberg, Event Manager for Stockholm Furniture & Light Fair, tel +46 8 749 4386, email@example.com
Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.