Press Invitation

Stockholm Furniture & Light Fair
7–11 February 2012, Stockholmsmässan, Älvsjö

Welcome to the 61st Stockholm Furniture & Light Fair!

Opening and press information – Tuesday 7 February, 9.20–10.00 a.m. in Hall K1

• Cecilia Nyberg, Event Manager, Stockholm Furniture & Light Fair, presents the fair’s new features.

• This year’s Guest of Honour Inga Sempé talks about design.

Stockholm Furniture & Light Fair has around 750 exhibitors, of which 300 are foreign companies and a hundred or so are exhibiting at the Northern Light Fair.

News 2012

Our Guest of Honour is the French industrial and product designer Inga Sempé, who has attracted a great deal of attention and praise for her design. At the fair she has chosen to create a cosy, comfortable and secluded environment, where visitors can take a moment to rest up and gather their thoughts. EH:01

Design Bar provides a venue for socialising. For the eighth year in a row, Design Bar is being created by a Swedish designer or design group. This time the commission goes to designer Lina Nordqvist. The focus will be meetings and the basic circle and square shapes. AG:58, AG:60

Greenhouse – for the third year in a row, Jens Fager is behind the design of Stockholm Furniture & Light Fair’s hall for independent designers and design schools. This year he has taken his inspiration for the design of the hall from the interaction between furniture design and fashion, with a focus on the common factor of fabrics. The theme is Fabrics and Transparence. Hall V

Fusion Walk – since Stockholm Design Week and Stockholm Fashion Week are taking place at the same time, the fair, in collaboration with the Swedish Fashion Council, has invited some of the most promising fashion designers of the future. In Greenhouse, fashion and design come together in a joint Fusion Walk, which is a combined installation and catwalk.
Press viewing, 11.00 a.m. in Hall V.

The bar and textile exhibition Beyond Couture put together by Fredrik Färg invites the visitor to a textile fantasy landscape, where the boundaries are blurred. Furniture is no longer just furniture, it becomes a landscape of dressed-up animal shapes, ice and stone. A25:20

In My Home is My Castle trend expert Jan Rundgren highlights the latest trends within home furnishing and lighting in an inspirational exhibition filled with new products from the event’s exhibitors. C08:49, C08:51

Hello!  – Anatomy of Organizations
For the second year in a row, we are arranging the combined exhibition and talk show Hello! To encourage discussion and inspiration around the modern workplace. This year the focus is on the organisation – the office as an organism. The setting for this year’s exhibition has been created by designer Monica Förster. The Hello! show, the seminar element of the project, will be held on the Hello! exhibition’s own stage this year.
Press information and chance to mingle, 2.30 p.m. at the exhibition. A43:38

Ethical Council - The Fair and TMF, the Swedish Federation of Wood and Furniture Industry, have set up an Ethical Council for this year’s fair – No Copy. The purpose of the council is to help promote a high ethical standard among our exhibitors and to counteract inappropriate copies of known or distinctive products. EH:06

Designboom Mart, Europe’s leading online design magazine will be holding one of its marts – a cross between an exhibition and a market – for the fourth time in Sweden. Thirty international designers are taking part and everything is for sale. AG:88

The Swedish Craft Center, KHVC, represents over 800 professional craftspeople from all over Sweden. Ten of them will be displaying examples of how contemporary Swedish handicrafts can be employed in public environments. A09:02

New Möbelfakta is a reference and labelling system for furniture that is synonymous with professionalism and quality through to the final stage. The system was launched by the Swedish Federation of Wood and Furniture Industry in 2011. During the fair, the focus will be on buyers. For example, a specific buyer’s guide will be put together. EH:05             

This year the annual Möbelriket exhibition will present several projects and initiatives that can be linked in various ways to DESIGN DNA, the factors that exist and that are behind an international identity as design bearer over the decades. KF:10, KF:20

Architonic - with its database of 130.000 products, materials and reference projects, Architonic is the number-one online community for architects, designers, home-owners and design enthusiasts. This year's Architonic Concept Space has been designed by LAVA - Laboratory for Visionary Architecture Sydney/Stuttgart. EH:02                    

Inredia: The melting pot of interior design
Inredia is the essence of Tibro’s interior design industry gathered under one roof, but also an inspiration and meeting place for people with an interest in interior design. ÖH22:11

Prize Giving SFF: +1- Best in Show, Supplier of the Year, Ahlmedahl’s Award and The Green Furniture Award. Visit www.stockholmfurniturefair.com for up-to-date information.
 
Prize Giving NLF: Light shop of the year is presented at Northern Light Fair’s party on Thursday evening.

Stockholm Furniture & Light Fair, is available as an app for both iPhone and Android.

The Official Guide to Stockholm Design Week is also available as a website; www.stockholmdesignweek.com. The site contains the latest information on all events being organised in showrooms and stores in Stockholm during the week beginning 6 February.

Apply by 26 January to  press@stockholmsmassan.se or fax: +46 (0)8 7499172.
Register yourself at www.stockholmfurniturefair.com under Press Info/Press registration, or complete and return the attached form. The Press Room opens at 8.30 a.m. on Tuesday
7 February.

The fair is only open to professional visitors from 7–10 February. The fair opens its doors to the general public on Saturday 11 February.

For further information, go to www.stockholmfurniturefair.com or contact ida.mlowe@stockholmsmassan.se, +46 (0)8 7494413, or lotta.signeul@stockholmsmassan.se, telephone +46 (0)8 7494379.