PRESS INVITATION: Welcome to Formex - the largest meeting place for Nordic interior design

Press briefing and a light breakfast

Wednesday 20th of January 8:30 – 9:30 am in the Trend Restaurant, hall B

• Christina Olsson, Event Manager of Formex, introduces this year’s new features

• Li Pamp and the artist Birgitte Söndergaard will guide us throughout the press briefing

• We will get a presentation of the stories from two of the oldest Swedish companies and how they continue to work successfully. Viktor Blomqvist, CEO at Skultuna which was founded 1607 by King Karl IX of Sweden. Skultuna produces fine design metal objects of the highest quality, and Per Ekelund, CEO at The Ekelund Weavers which was founded in 1692 and is the oldest textile company in the world that is still in existence.

• Elin Frendberg, CEO at Swedish Fashion Council and Kajsa Falck-Torlegård, Event Manager of Formex will talk about trends and Formex’s theme.

• A presentation of the annual design award Formex Formidable will be done by Stefan Nilsson, chairman of the jury and Trend expert. He will announce the winners of the jury´s choice and the people´s choice.

Formex is the largest meeting place for Nordic interior design. Formex has about 900 exhibitors and features products within interior design, gifts, children’s products, fashion and accessories, and more. It’s a place that gathers national and international buyers, agents, wholesalers, importers, designers, producers and media from the entire interior design and gift industry. For more information www.formex.se.

The fair is only open to the industry, no general public.

Press registration
The press registration is open until January 14th and you apply here.
For inquiries please send an email to the press department press@stockholmsmassan.se

Highlights during FORMEX
Theme Exhibition - Nordic Kicks
The Theme Exhibition Nordic Kicks will be presented in Stockholmsmässan’s entrance hall. This year the theme exhibition is designed by the design group Oddbirds and the setting consists of three creative areas that have been inspired partly by geometrical play, churches and shop windows. You will experience something old, something new, something borrowed, something blue and something given. The assignment for the theme exhibition is to create an environment and feel that breaths the theme of the year and inspires and engages Formex visitors and exhibitors.

Trend Restaurant
A feast for body and soul. Stylist Jan Rundgren has enlisted the help of celebrity Chef Tina Nordström and Chef Thomas Andreasson to interpret this season’s trends, transform them into edible form and table settings – and create a unique culinary and design experience in the process.

Craft Dying Lab workshop
At the Craft Dying Lab, the Friends of Handicraft / Handarbetets Vänner demonstrates the art of shibori. Shibori is a Japanese dying technique that creates different patterns by tying and dipping the fabric. Shibori is also used as a method for applying patterns to interior textiles in order to give items such as pillows and towels a unique expression. At the Craft Dying Lab, visitors will be able to test-dye fabric together with experts from Handarbetets Vänner.

Young designers
Young Designers is a platform for new talents and consist this year of 21 selected participants from a variety of categories.The designers are allowed three exhibits in the area, but each must be for a new product and their products can’t yet be produced by an established company. Young Designers is being organized for the sixteenth time.

Formex Pop-Up Shop
Formex has together with trend expert Stefan Nilsson opened up a temporary shop with the latest news launched at the fair. You will be able to purchase or just browse through the newest interior details launched this week. Hundreds of news are displayed in the pop-up shop.

Opening hours
Wednesday 9.30 am - 7.00 pm
Thursday 9.30 am - 7.00 pm
Friday 9.30 am - 6.00 pm
Saturday 9.30 am - 5.00 pm

Contact
To find out more about Formex, please visit www.formex.se or contact
Catarina Oscarsson, Media Relations Manager, catarina.oscarsson@stockholmsmassan.se
+ 46 70 789 43 66