Press release -
Round forms, clean lines and playfulness at Formex
People are talking about a second wave and rebirth of design rooted in the Scandinavian design of the 1950s. Soft Nordic will be this fall’s trend theme at Formex, August 13–16.
The style is pure and clean, with rounded shapes, exclusive materials and a playful look.
“We’re seeing new energy in interior decorating, most noticeably in northern Europe, where there is budding optimism. The ‘New Nordic’ style is asserting itself everywhere”, says Formex Event Manager Christina Olsson.
The style of this fall’s Soft Nordic trend theme is clean and uncluttered. The decor features soft, saturated pastels and spherical shapes with soft, rounded corners. The feeling is soft and pleasant, reflecting a simple, conscious and functional lifestyle that feels new and optimistic while maintaining clear retro references. It’s being mentioned as a second wave or renaissance of Scandinavian design’s glory days of the 1950s.
Colors: Still a lot of pink and pastels, but the tones are more saturated compared to the color palette at the previous Forex trend theme, Day Dream. This fall the dominant colors will be warm pink, pale pink, apricot, rust brown, indigo and several shades of gray.
Materials: Light matt woods, exclusive materials such as naturally tanned leather and natural stone; soft, warm wool; recycled materials; glass and lacquered surfaces and golden metals.
Shapes: Curved, soft with rounded corners.Oversized dimensions; cushions and chair backs with large, fabric-covered buttons. The expression is contempory and playful.
To find out more, please visit www.formex.se or contact: Christina Olsson, +46 8 749 44 28, christina.olsson@stockholmsmassan.se, or Lotta Signeul, +46 8 749 43 36, lotta.signeul@stockholmsmassan.se
Formex is arranged by Stockholmsmässan and takes place twice a year. The Fair is the Nordic region’s leading meeting place for new products, business opportunities, trends, knowledge and inspiration in the interiors industry. Formex welcomes 850 exhibitors, 25,000 industry visitors and 850 media representatives.
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Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.
