Press release -
Snow-capped mountains set the mood in Nendo’s installation at Stockholm Furniture & Light Fair
For the tenth year running, a celebrated international designer is creating a lounge in the entrance to Stockholm Furniture & Light Fair.This year Mr. Oki Sato, Chief Designer and founder of Nendo design studio, has produced an installation that creates the illusion of snow-capped mountain peaks soaring into the sky. This is an instance of the method being as central to the creative process as the visual effect.
“We’ve laser cut more than 100 plastic foam sheets and transformed them into a landscape that expresses how the design process begins and evolves, from a simple idea to a finished expression. This is a method that illustrates our design philosophy,” explains Oki Sato.
“It’s also been very important to us to minimize the installation’s environmental impact, so we’ve finished all materials on site to be able to transport the props as compactly as possible.After the fair, it will be possible to recycle the installation as well,” he continues.
Oki Sato has been called the 21st century’s most ingenious designer and his work is praised for its low-key humor and constant desire to tell a story. He was born in Toronto in 1977, but spent a large part of his youth in Tokyo and studied to be an architect there. Following his breakthrough in Greenhouse ten years ago, he has risen to stardom in the design world and has worked with Cappellini, Swedese, De Padova, Foscarini and many others.
Stockholm Furniture & Light Fair will take place at Stockholmsmässan 5-9 February 2013.
Previous Guests of Honor have been: Inga Sempé, Patricia Urquiola, Ronan and Erwan Bouroullec, Naoto Fukasawa, Konstantin Grcic, Giulio Cappellini, Ineke Hans, Paul Smith and Arik Levy.
To find out more, please visit www.stockholmfurniturefair.com or contact:
Jessica Agert, Media Relations Manager at Stockholmsmässan, tel +46 8 749 4336, jessica.agert@stockholmsmassan.se
Cecilia Nyberg, Event Manager for Stockholm Furniture & Light Fair, tel +46 8 749 4386, cecilia.nyberg@stockholmsmassan.se
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Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.
