Stockholmsmässan delivers a World-Class Awards Gala – Technical Infrastructure Comparable to Eurovision Song Contest 2024

In August 2023, Stockholmsmässan was presented with a challenge of epic proportions – to host a grand awards gala for a European company celebrating its top salespeople from across the globe. With a guest list of 2,000 and expectations for a spectacular and unforgettable experience, Stockholmsmässan became the natural choice, thanks to the venue's ability to provide flexible, versatile and high-tech facilities.

From the initial enquiry to the event itself in May 2024, Stockholmsmässan’s team worked tirelessly alongside the client and the german event agency Pioneers to tailor a solution that would not only meet but exceed all expectations. After intensive negotiations and several revisions to the plans, Stockholmsmässan secured the contract in November 2023. The choice of venue, along with the site’s adaptable spaces and its capability to accommodate bespoke requirements, were decisive factors in the decision.

Planning such an extraordinary event required precision and creativity. One of Stockholmsmässan’s largest event halls was transformed into a fantasy world inspired by Atlantis. With a focus on creating an unparalleled guest experience, a unique setting was crafted, where every detail – from lighting to themed rooms – contributed to an experience unlike any other. Guests were welcomed through a tunnel into an impressive reception area, and each country's delegation arrived separately, beginning their journey through a world of wonder.

“This project really demonstrates that we can deliver world-class events at Stockholmsmässan. We have the strength, knowledge, and experience in-house. Thanks to our flexible venues and comprehensive expertise in everything from design to technology, we can create events precisely as the client envisions, with outstanding results,” says Anna-Karin Werner, Director of Congresses and Guest Events at Stockholmsmässan.

Creativity and technical solutions on par with Eurovision
There were numerous challenges, but they were overcome with creativity and technical expertise. The power supply had to be reinforced by channelling electricity from another hall, and lifting LED screens and trusses to the correct height required both precision and skill. A total of 102 tonnes of equipment was suspended from the ceiling, with 477 motors ensuring that every element was perfectly positioned. With 8.6 kilometres of cable and 3.2 kilometres of truss, a technical infrastructure was created that is comparable to the one used during Eurovision Song Contest 2024.

From an empty hall to a spectacular experience
In just five days, Stockholmsmässan’s team transformed an empty hall into a spectacular venue, where guests were taken on a visual journey culminating in an impressive awards ceremony and a celebratory party. The awards ceremony, lasting nearly four hours, took place on a stage that appeared to float above Stockholm like a spaceship – a vision brought to life with advanced technology and innovative solutions. The evening concluded with a 50-minute concert by an Australian global superstar, rounding off a night filled with magic and wonder.

“In the end, we didn’t just meet, but exceeded the client’s high expectations,” concludes Anna-Karin Werner, Director of Congresses and Guest Events at Stockholmsmässan.