Stockholmsmässan realigns and hires Production Director

Anette Ternström Andersson, with a long track record from some of the capital’s biggest and most well-known arenas, will become the new Production Director at Stockholmsmässan. The position is a new one and was created as part of a larger reorganization effort to increase the company’s commercial appeal. At the same time, Camilla Hållbro, former Director of Event Services, will become the new Commercial Director.

The largest meeting venue in Scandinavia, Stockholmsmässan in Älvsjö, has been widely considered a quality venue for many years. It consistently receives excellent ratings from visitors as well as exhibitors and organizers. Something, of course, that CEO Patric Sjöberg is incredibly proud of – yet he sees the need to power up the company’s commercial potential.

“We operate in a cut-throat market where competition increases with each passing day. That’s why I’m now changing the organization at Stockholmsmässan and creating three new departments that will guide our operational activities. This will give us greater momentum for future development, and I am delighted to have found such talented people for these key positions,” says Sjöberg.

The commercial department will be headed by Camilla Hållbro. Hållbro has worked at Stockholmsmässan since 2009, and was responsible for the Event Services business area, which under her leadership delivered outstanding performance both commercially and in terms of production efficiency. Today, these services account for one third of the company’s sales.

“This is a fantastic challenge – together with a strong commercial management team, to strengthen Stockholmsmässan’s position and expand, both in existing markets and by developing the business in the exciting new markets we are curious about,” says Hållbro.

Heading up the new production department is Anette Ternström Andersson, a newcomer to Stockholmsmässan but a highly experienced industry insider, with twelve years at Stockholm Globe Arenas and five years at Friends Arena to her credit.

“I’m really looking forward to starting at Stockholmsmässan. It’s an incredibly talented and professional company, one that’s also on a mission to develop Stockholm as a visitor destination, which I personally think is great fun,” says Andersson.

Recruitment is underway to fill a third new position as Marketing Director for the Group management team at Stockholmsmässan. The entire reorganization was launched on September 1, and in connection with this development Helena Linden, former Director of the Major Exhibitionsbusiness area, has chosen to leave the company.

For more information and high-resolution images, please visit www.stockholmsmassan.se or contact:
Patric Sjöberg, CEO, patric.sjoberg@stockholmsmassan.se, +46 (0)70 789 43 02
Helena Nilsson, Communications Director, helena.nilsson@stockholmsmassan.se,
+46 (0)70 789 44 19