Press release -
Swedish design elite at Formex
Formex, September 1-4, will see the Swedish premiere of “17 Swedish designers – chez Pascale), an exhibition featuring the female design elite of Sweden, including Monica Förster and Lena Bergström. The exhibition is part of Formex’s investment in Nordic design.
With the exhibition “17 Swedish designers – chez Pascale”, gallery owner, designer-producer and curator Pascale Cottard-Olsson is showcasing a number of innovative objects from 17 successful Swedish female designers. The exhibition, based on a book of the same name, is being shown in Sweden for the first time. It has previously been shown in Europe and is currently touring the USA in cooperation with Svensk Form. At Formex, a whole host of new products not previously featured will be on display. The designers themselves will also be attending the exhibition. The curator of the exhibition is Sara Szyber. Nordic Area: B11:11
“Sweden has so many skilled, fashionable and exciting female designers who are reflecting on our time. We must take pride in this,” says Pascale.
The designers participating are:
Pia Amsell www.piaamsell.se
Lena Bergström www.lenabergstrom.se
Camilla Diedrich www.camilladiedrich.se
Carina Seth Andersson www.csa.nu
Anki Gneib www.ankigneib.se
Nina Jobs www.ninajobs.com
Anna Lerinder www.lerinder.se
Anna Kraitz www.kraitz.se
Lotta Kühlhorn www.lottakuhlhorn.se
Ulrika Mårtensson www.ulrikamartensson.se
Sara Szyber www.saraszyber.com
Eva Schildt www.evaschildt.se
Pia Törnell www.piatornell.se
Anna von Schewen www.annavonschewen.se
Monica Förster www.monicaforster.se
Front www.designfront.org
Barbro Wesslander www.barbrowesslander.se
Lectures linked to the exhibition at the Young Design Café, stand B17:41
Pascale Cottard-Olsson, Saturday 13.30-14.00 and Sunday 10.30-11.00.
Anna von Schewen, Friday 11.30-12.00
Ulrika Mårtensson, Thursday 13.30-14.00 and 14.40-15.00
Sara Szyber, Friday 10.30-11.00 and 13.30-14.00
For more information, visit www.formex.se or contact Lotta Signeul, Press Officer, lotta.signeul@stockholmsmassan.se or +46 (0)8-749 43 79.
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Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.
