Press release -
TAIL Living takes home the win in Formex Design Talents "Best in Show" spring 2025
Formex Design Talents is the competition for emerging designers who are not yet established, offering them the opportunity to meet the industry and showcase their products to buyers, producers, and the media. From these nominees, one submission is ultimately selected as the winner of 'Best in Show,' and today the winner, TAIL Living, was announced.
TAIL Living's vision is to create stylish furniture and accessories for cats that satisfy their behavioral needs while maintaining a modern and Scandinavian style in the home. All products are handmade, made from eco-friendly materials and produced in a fairtrade-certified process. TAIL Living wins with the “Nova Bowl,” a cat food bowl made of stoneware. The angled design is ergonomic, whisker-friendly, and creates a more comfortable eating experience for the cat.
–We are incredibly proud and happy that TAIL has been awarded Formex Design Talents 'Best in Show' at Formex. It means a lot that sustainable and aesthetic products for pets are being given a place in the design world. We want to create furniture that is not only functional for pets but also a beautiful part of the home. This recognition confirms that we are on the right track, says Charlotte Tholsby, founder of TAIL Living.
Charlotte Tholsby, who has worked in the fashion industry as a buyer and has also bred Maine Coon cats, missed functional pet products that could also serve as an interior detail. She then decided to combine her passion for cats and interior design through TAIL Living.
The jury's motivation is as follows:
This product belongs to a category that has been forgotten in many homes, yet it is essential for family members around the world. The collection as a whole exudes elegance combined with practicality and fits perfectly in a modern home. It is the third time that the creator, with great confidence, presents innovation, beautiful design, and smart features that can also enhance the dining experience for all. Congratulations to "Best in Show" Spring 2025, TAIL Living and Charlotte Tholsby.
About Formex Design Talents
Formex Design Talents is a platform where emerging designers, both from Sweden and internationally, can apply to exhibit and thus have the opportunity to showcase their products to buyers, producers, and the media – while visitors and exhibitors at Formex get to experience new and exciting design talents. The "Best in Show" award was established by Formex and is presented twice a year.
Topics
World class meetings
Inspiration and information, business opportunities and new friends. Stockholmsmässan is the largest meeting place in Scandinavia hosting around 70 leading exhibitions and hundreds of national and international congresses, conferences and corporate events every year.
Love to meet you!
