Press release -
Textile fantasy landscape at Stockholm Furniture & Light Fair
A landscape of dressed-up animal forms, ice and stone. The “Beyond Couture” bar and exhibit at the Stockholm Furniture & Light Fair 2012 offers visitors a textile fantasy landscape that erases all boundaries.
Last year's Stockholm Furniture & Light Fair highlighted lighting. In 2012, textiles will take centre stage. Designer Fredrik Färg and his newly established design studio have been commissioned by the fair to create a bar environment that focuses on textile for public environments and gives both exhibitors and visitors a place to meet and mingle.
The bar – Beyond Couture – is inspired by the extremes used in the fashion world to put textiles on display, with extravagant collections, huge fashion shows and fantastic environments.
“My work may be inspired by fashion on many levels, but it is inspired to an even greater degree by how the fashion world uses space to show off textile creations. Both clothes and furniture can be textile creations. It is up to us to make our environment as emotional and full of life as possible,” says Fredrik Färg.
The bar displays textile products from over ten textile producers. They are applied to the scenography of the bar and the room, on seats and on large sculptures. Beyond Couture displays textile animal forms in a bright landscape, where creations and sculptures make their home under a stormy cloud of textile. Several of the objects have been specially created for the exhibit.
Fredrik Färg was born in 1981 in Lysekil, Sweden. From 2000 to 2002, he studied furniture making at Grebbestads Folkhögskola. He then continued his studies at the HDK design college in Gothenburg, where he earned a master's degree in 2008. He has participated in several exhibitions, including Salone Satellite in Milan, Dutch Design Week in Eindhoven, and DMY-Allstars in Berlin plus a number of exhibitions at the RH Gallery in New York. He has received a number of awards, including “Newcomer of the Year 2009” by Residence magazine and “Shooting Star of the Year 2010” by ELLE Interiör magazine.
Since 2011, he has been running Studio Färg&Blanche in Stockholm together with Emma Marga Blanche and has his own line of furniture under the brand Fredrik Färg. Companies which have commissioned his work include Design House Stockholm, Zero, David Design, Materia, Woodpoint, Ekdahls Möbler and Senab.
The Stockholm Furniture & Light Fair will take place at Stockholmsmässan 7-11 February 2012.
For more information, visit www.stockholmfurniturefair.com or www.northernlightfair.com
or contact Lotta Signeul, +46 (0)8 749 43 79, lotta.signeul@stockholmsmassan.se
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Stockholmsmässan is one of the world's leading and most flexible organisers of meetings. We offer the perfect meeting place for everything from international summits to broad public fairs. Together with exhibitors and organisers we create well-organised meetings which offer the visitor inspiration, knowledge and business opportunities. As the leading organiser in the Baltic Sea Region, we organise some 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events anually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world.
