Press release -
Svenskt Tenn launches the Famna 2020 sofa, designed by TAF
On behalf of Svenskt Tenn, the design duo TAF – Gabriella Gustafson and Mattias Ståhlbom – have designed the Famna 2020 sofa with accompanying pouf. The furniture’s design is playful with a focus on craftsmanship and sustainability. Famna 2020 will be presented in an exhibition at the store running from 4 February – 22 March.
“TAF is a design duo with an exciting design language that is connected to both historical design as well as to our time. I think they have a particular sense for details and quality that is well suited to Svenskt Tenn. There hasn’t been a launch of a contemporary sofa since the 1980s, but for some time we have seen that there is both space in our range, as well as an increased demand for a more easy-to-place sofa that at the same time feels generous,” says Thommy Bindefeld, marketing and creative director at Svenskt Tenn.
The Famna 2020 sofa is manufactured by OH Sjögrens in Tranås, Sweden, which makes all of Svenskt Tenn’s upholstered furniture. As with the rest of the upholstered furniture in the range, the manufacture of Famna 2020 is high-end “haute couture” with every single sofa made by hand. The construction of the sofa can be likened to a wooden boat hull, a frame with its floor and deck beams made of solid wood, plywood and masonite. The sofa legs in solid beech have been turned and then lacquered. The seat cushions consist of durable spiral springs that provide exceptional comfort while at the same time reducing the amount of polyether required. The five back cushions are all the same size making it easy to move them around on the sofa, and they contain down and synthetic stuffing that is produced locally in Tranås. The shape and size of the sofa have been adapted to make the most of the material and minimise waste.
“Thanks to a somewhat simpler construction and the need for less fabric, compared to the popular Liljevalchs sofa, Famna 2020 will have a more favourable price,” says Thommy Bindefeld.
“We have worked extensively on bringing together contemporary design with Josef Frank and Estrid Ericson’s classic eclecticism, which forms the basis for the sofa’s shape. The feeling of a bed, with its warm and snug attributes was a recurring thought that we put into both the seat cushions and the pillows. The name (meaning “embrace” in English) refers to the sofa’s generous depth and low seat height, which we hope will feel inviting,” say designers Mattias Ståhlbom and Gabriella Gustafson at TAF.
Prices Famna 2020:
Sofa SEK 68,000 excluding fabric
Pouf SEK 16,000 excluding fabric
Svenskt Tenn is an interior design company with retail stores at Strandvägen in Stockholm and online. Since 1975, Svenskt Tenn is owned by the Kjell and Märta Beijer Foundation, which provides research grants within ecology, medicine and the preservation of Swedish interior design traditions.