Press release -
Swedese presents the 2021 collection – a harmonious color scale in earthy tones
Swedese, the Swedish design and craft company with local production in Småland and the world as a market, presents in the spring of 2021 a finely cohesive collection in an earthy color scale.
Classics and new interior details are displayed in new upholstery and colors, composed into a whole by interior designer Tina Hellberg. Swedese's characteristic woods together with earthy tones from creme to pink and English red give the collection a harmonious and well-cohesive expression. Craftsmanship, quality and sustainability are synonymous with Swedese. Now some of the timeless design objects are updated with new material choices and colors.
“There are a variety of choices and the interior designer or architect can always choose the design of a Swedese piece of furniture. My task is to inspire both customers and sellers with new designs that surprise, feel right in time and are aesthetically pleasing." Tina Hellberg, Interior Designer and Concept Developer
The new 2021 collection
AMSTELLE
The Amstelle armchair, designed by Khodi Feiz, fits equally well in public and private environments. Available in the 2021 collection: legs in white pigmented oak and legs in cream-colored steel in addition to the original legs in oak or ash, as well as two different designs on upholstery in different colors.
POND
The popular table Pond by Monica Förster, now presented in new expressions that show an extended play of the contrasts of the original table in materials and structures. The table, which fits as well as solitaire and as part of a larger family, comes with the opportunity to choose several different materials on both table top and legs. Table top available in red stone and black legs, or table top in light gray limestone with black legs. The table top is available in stone from Öland, limestone, granite or ash. Legs are available in black, red, grey and light grey.
AVAVICK
The stool, Avavick, designed by Katja Pettersson, with inspiration from northern Sweden with snow-covered landscape and classic Swedish sweeping craftsmanship, is available in untreated beech and in lacquered beech in new colors: beige pink, amber glow, persimmon, afternoon sun and lemon & cream. Avavick is part of the collection "A New Collection" which was specially designed for the Swedish National Museum's restaurant.
FIGURE
The small curved table Figure in bentwood was designed by Björn Sundelin and was originally designed for a student café. In addition to natural-colored or black ash veneer, it isavailable in beige pink and lemon & crème in lacquered ash.
COMMA - mirror and tray
In the Comma series, consisting of mirrors and trays, designer Mia Lagerman has investigated the possibilities of the circular shape, where the frame resembles a comma, which gives it a significant expression. All mirrors and trays are made of bentwood, which is also significant for Swedese. Round Comma mirror and tray are now available in addition to black-stained ash or ash nature also in the new versions of lacquered ash in English red and beige/pink.
LAMINETT
Laminett is the younger brother to the famous, classic Lamino chair, designed by Yngve Ekström in the 1950´s. The chair is somewhat smaller, with a shorter back. Available in oiled walnut, in a sheepskin called Espresso.
More information on the 2021 collection
”We see a fantastic demand for Swedese’s products at the moment, and we find ourselves in a period of growth. We have created a completely new platform, which makes it possible to both inspire and inform, with a refined assortment structure, especially in our digital channels.”Sonnie Byrling, VD
“Over the last year, we have carried out extensive work with the Swedese brand, covering everything from how we express ourselves in words and images to how we categorize our range, all the time with a focus on the future and a clear connection to our roots."
Elias Stenberg, Marketing Manager
To watch the film A distinctive line by Swedese
Make an appointment to see the 2021 collection live in Swedese's showroom during Stockholm Design week Tuseday - Friday, 9am – 6pm.
Contact
Swedese, Ingela Werner
Phone +46 70 686 87 41
ingela.werner@swedese.se
Address
Swedese Showroom
Malmtorgsgatan 5
111 51 Stockholm
For further information please contact:
Swedese, Elias Stenberg
Phone + 46 03 937 97 02
elias.stenberg@swedese.se
Trendgruppen PR, Maria Hartog-Holm
Phone +46 72 924 22 10
maria.hartog-holm@trendgruppen.se
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Swedese is a family-owned Swedish furniture company founded in 1945 by Yngve Ekström and his colleagues. Today the company is owned by Anna Johansson and Julio Patino. All their furniture, for both domestic and professional environments, is manufactured in Vaggeryd and Äng using top-level craftsmanship that has been developed over more than half a century. Thoughtful and strong designs are translated into furniture with minimal environmental impact that should last at least one lifetime.
