Press release -

Varibase and Symplify Team up to Implement Santa's Marketing Automation

Varibase and Symplify Team up to Implement Santa's Marketing Automation

Varibase, an agency specializing in innovative relational marketing and Symplify, a cross-channel - marketing automation platform provider have combined their expertise to carry out a Christmas campaign like no other, based on the foundations of marketing automation.

The Concept: Santa has set up a new Marketing Automation system, but the elves are overwhelmed wrapping presents for Christmas. Santa is requesting your help to test three marketing automation scenarios.

Why Participate? Santa’s Marketing Automation exercise will provide exposure to original ideas that marketers can utilize with their own marketing automation and relationship marketing campaigns.

By testing the different scenarios that we have put in place, email and texting, you might even receive a call from Santa!

The idea is simple, complete the form here (, then test any of the three scenarios:

-Your order to Santa Claus

-Make an appointment to take a picture with Santa Claus

-Invitation to Santa's New Year's Party

Truth be told, we didn't really implement Santa's new Automation Marketing system, but we could have! We simply offer you a playful and inspiring game, all with a touch of humor.

To participate, go to Santa's Marketing Automation


Eric Azara


514 871 0775


Ariel Roberge

Territory Manager - North America

514 963 0320


  • Web services

Symplify is the cloud service here to simplify your vital business needs. You increase your revenue while we decrease your workload.

Headquartered in Stockholm with offices in Canada, Denmark, Hong Kong and Malta. Symplify provides cloud solutions for Marketing Automation, CRM & CRO. Putting 20 years of web experience into making it easier every time for the end user. Current clients include Klarna, Mr Green, Harper Collins,Danske Bank, IGA Supermarkets, Bonnier Publication and SATS.

Symplify Communication

Our communication suite puts 8 channels of communication including email, SMS, InApp, App Push, Social, Dynamic Web, Print and Voice at your fingertips. Manage your customer lifecycle with a robust and easy to use infinite customer journey tool. View your database via a segmentation engine that tells you who, when and why. Save time with single content editor for complete multi channel empowerment.

Symplify Conversion

Our conversion suite gives you instant real time A/B testing and conversion analytics of your live site including heatmaps, user behaviour and complete fully editable version of your live site. No CMS or HTML knowledge is necessary. Power and insight, easy to understand & reliable analytics from the very first test. Make decisions informed by data from your very first test.