Press release -

Forget the genes, you are what you eat

Amsterdam, Netherlands, February 27, 2018 – A person’s ability to shed weight depends on eating a healthy diet and cold-shouldering processed foods and sugary drinks and not on his or her genetics, according to a new study by researchers at Stanford University in the US.

After logging the weight, body composition baseline insulin levels and daily fat or carbohydrate consumption of 609 participants over a 12 month period, the team concluded that the fundamental strategy for losing weight is about changing the relationship to food and following either a low-fat or a low-carb approach.

“This study provides clear evidence that just telling people to ‘eat less’ is not the way to achieve positive weight loss. The smart solution is to eat less sugar and refined flour and focus on eating as many vegetables as you can combined with whole foods such as grass-fed beef,” said Jan Alderlieste, European managing director of Tanita, the world leader in body composition monitoring.

Mr. Alderlieste said Tanita’s own research has demonstrated how mixing thoughtful eating with physical exercise can play a key role in loosing weight and sustaining the loss through a healthy lifestyle.

He adds: “People serious about transforming their body need to focus on building muscle, staying hydrated and reducing body fat. And that’s why a Tanita Tanita body composition monitor is essential to help you understand the true impact your diet and fitness plan is having on your body.“

Based on 25 years of scientific and medical research, Tanita’s body monitoring technology has been clinically proven to be the most accurate on the market offering unmatched precision and reliability. Designed to empower people to achieve positive lifestyle changes for improved health and sports performance, Tanita is a preferred choice for top sports coaches and health and nutritionspecialists globally.

Consider theTanita RD-545 connected segmental body composition monitor, for example. With

pinpoint medical accuracy, it analyses the composition of 20 different parts of your body, arms legs and trunk, using dual-frequency BIA (biometric impedance analysis) technology, and sending the data to your smartphone so you can track your goals and monitor progress.

“We all need to learn to live for our body by feeding it the best fuel and working to keep it tuned to deliver maximum performance, which is what Tanita’s body monitoring solutions are all about,” said Jan Alderlieste.

For more information, please contact :

Tanita European Head of Marketing, Madeleine Bosch at Tanita, tel. + 31 642267416 or email

Or, for press related matters, including photography, David Noble, 07785302694 or


  • Behavioral sciences


  • tanita
  • shed weight
  • body composition
  • the world leader in body composition monitoring
  • reducing body fat
  • jan alderlieste
  • bia

Founded in 1923, Tanita Corporation is an ethical healthcare product manufacturer. Tanita’s core objective is to research and bring to market, technologies that facilitate health monitoring, both for professionals and for the (health-conscious) public. The company produces a complete range of innovative scales encompassing everything from scales for jewellery, baby scales, kitchen scales, professional and consumer scales.

Today, Tanita is the world leader in health monitoring technology. With sales of more than 28 million home-use and professional products, Tanita has proven its superior technology, unique design and high manufacturing standards; earning ISO 9001 certification, CE marking, NAWI, MDD, membership of the JQA (Japanese Quality Association) and FDA clearance.

The Company’s international headquarters are located in Tokyo, Japan, with award-winning manufacturing facilities in Japan and China. It also maintains sister companies in the USA, China and Hong Kong and an EMEA Head Office in Amsterdam, The Netherlands.

After building a highly successful business manufacturing bathroom scales, Tanita focused its research on the links between weight and health. Following extensive research to establish the relationship between excess body fat, heart disease, diabetes and certain cancers; Tanita introduced the world’s first Integrated Body Fat Scale to medical research professionals in 1992. Using this same technology, Tanita then developed the world’s first Body Fat Monitor Scale for personal use in 1994.