Tanita Launches World’s Most Advanced Personal Scale Giving Unmatched Body Fat, Muscle, Bone and Water Composition Detail for Enhanced Health and Sporting Performance

Amsterdam, The Netherlands, May 2, 2017 – Tanita, the world leader in body composition monitoring, has launched the ultimate medical-grade scale for residential use that scans and analyses 26 different bodily attributes from weight, body fact and muscle mass to metabolic age, body water and BMI (Body Mass Index).  Tanita’s latest RD-545 scale now also adds unique technology that scores muscle quality to further help top athletes, body builders, and fitness enthusiasts analyse their body and create a training program to meet goals with greater efficiency.

“Tanita is setting a game-changing benchmark for how sports and health focused people across Europe, the Middle East and Africa can enhance their wellbeing and performance by better understanding their body composition,” said Jan Alderlieste, Managing Director, Tanita Europe. He notes how the Tanita RD-545 delivers the highest level of accurate readings with medical grade dual frequency BIA using dual frequency resistance/reactance technology on a segmental level that is “the perfect partner for targeted training and a healthy diet regime”.

The RD-545IM provides an in-depth analysis of 26 body composition readings, measuring the likes of weight, body fat, muscle mass, muscle quality score, physique rating, bone mass, visceral fat, basal metabolic rate, metabolic age, total body water, and body mass index (BMI). The addition of the hand electrodes allows the RD-545 to perform a segmental fat and muscle analysis of the arms, legs, and trunk, which can hugely benefit athletes competing in speed sports such as biking and swimming.

Instant monitoring of the results and tracking progress is made simple with easy-to-read charts, graphs and assessments enabled by the wireless Bluetooth MyTanita app.

The RD-545 is an FDA cleared 510(k) type 2 medical device with a weighing capacity of 200 kg. It uses BIA technology, which sends a safe, low-level electrical signal from foot and hand electrodes through the body to provide both a full body as well as segmental analysis.

Tanita is the first company in the world to have developed dual frequency BIA in consumer scales. Quick and non-invasive, BIA is one of the most thoroughly tested and reliable ways to measure body composition and provide essential data about a person’s intracellular and extracellular status.

“The Tanita RD-545 is a real breakthrough because it enables people to truly live for their bodies – giving them the tool in their own home to understand its composition like never before,” said Jan Alderlieste.

TANITA RD-545 benefits include,

• Highly accurate readings of body weight, body fat, muscle mass, muscle quality, bone mass and total body water percentage, for example
• Monitors physical changes and body balance
• Exclusive new technology, muscle quality score
• Easy to use MyTanita App, wireless and Bluetooth enabled

For more information, please contact:
Madeleine Bosch, available at Madeleine.bosch@tanita.eu or +31 642267416

Press enquiries to David Noble, available at noble.david@icloud.com or +44 7785302694