Tanita rolls out latest state-of-the art weight management equipment for Europe’s €27 billion health and fitness market at FIBO trade show

Cologne, Germany, April 6, 2017 – Tanita, the world’s leading weight management company, today debuted its latest health and fitness monitoring equipment innovations at FIBO, Europe’s top fitness industry trade show, running in Cologne from April 6 - 9. Product highlights include the new professional Tanita MC-980MA PLUS, a complete stand-alone monitoring and software package for hospitals, clinics, fitness centres and businesses, and the new consumer Tanita RD‐545 segmental Body Composition Analyzer, which uses wireless Bluetooth technology to simplify monitoring of the effectiveness of weight loss or training.

“Tanita is the front-runner in developing multi- and dual-frequency Bioelectrical Impedance Analysis (BIA), which helps bodybuilders, weightlifters and other (fitness) athletes easily and rapidly measure body composition and cellular structure to help them achieve ever better levels of performance,” said Jan Alderlieste, Chief Operations Officer in Europe, the Middle East and Russia. He noted how Tanita’s unique home and professional solutions encompass measuring weight, body fat, muscle mass, muscle quality score, physique rating, bone mass, visceral fat, basal metabolic rate, metabolic age, total body water, and BMI – and provide information within seconds.

The latest MC-980MA PLUS provides fast, accurate and comprehensive information for personalised health and fitness consultations. Incorporating the latest multi-frequency BIA technology with the flexibility of an upgraded Microsoft® Windows® 8 OS and expanded memory function, the smart body monitor also incorporates a new Sarcopenia Assessment feature, which allows the identification, prevention and monitoring of elderly clients. Also helping older people to maintain good mobility, the MC-980MA PLUS has all medical approval certificates.

Tanita is also leveraging FIBO to stage the European launch of its recently-announced partnership with the UK’s Boditrax company, which offer a state-of-the-art body composition and activity tracking platform. Already a major success in Britain with hundreds of installations at leading hospitals, universities, corporations, premier league football and other elite sports teams as well as public and private fitness, health and leisure operators, the Boditrax hardware and software platform puts users in control of their future fitness.

“Tanita’s products and services meet rising health awareness expectations for a healthy lifestyle by providing men and women greater understanding more about their body, where their strengths and weaknesses lie, and what they can do to improve their health, fitness and general wellbeing,” said Jan Alderlieste.

Editors notes:

Tanita’s range of health enhancing products,such as its unique body fat scale launched as a world first in 1984, deliver information on an individual’s body fat, muscle mass, metabolic age and much more, all in a matter of seconds. Tanita’s ground breaking research, dedicated service and support has won the trust of industry experts, clinical professionals and consumers around the

Superior to Body Mass Index (BMI) measurement, Tanita’s Bio‐electrical Impedance Analysis (BIA) measures body composition by sending a safe, low level electrical signal through the body via the footplate and hand electrodes on your Body Composition Monitor. The signal passes freely through fluids in muscle and other body tissues but meets resistance when it passes through fat, which contains little fluid. This resistance is called ‘impedance’. The data is used, along with gender, height and weight, to calculate body composition. Tanita BIA technology has been clinically validated against the Gold Standard DXA and proven to be highly accurate.

For more information, please contact:
Madeleine Bosch

Madeleine.bosch@tanita.eu

M: +31 642267416

www.tanita.eu

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