Testbirds launches new Channel Partner Program

Testbirds, a world leader in crowdsourced testing, has launched its new global channel sales initiative, the Testbirds Partner Program. Aimed at IT service providers who will help expand Testbirds’ market access and penetration, the program empowers partners with the resources to support clients in taking their digital products to the next level.

Testbirds’ Crowdtesting services offer a comprehensive, high-quality testing experience, improving coverage not only for specific target groups, but especially regarding device fragmentation. Crowdtesting means to test and help optimize the user-friendliness, usability, and functionality of any digital product in real-world conditions, using the collective power of a global online community. Real users, consisting of both regular end-users and testing experts, deliver unbiased, valuable feedback – overcoming the organizational blindness that comes with in-house testing. The new initiative gives partners access to more than 400,000 testers, as well as 900,000 devices, all over the world.

As a partner, companies get competitive discounts and high-quality sales & technical training. Based on membership status, Testbirds provides different delivery models and financial benefits. With the introduction of the new partner program, Testbirds has three types of go-to-market partners – Silver, Gold, and Platinum. With these three different tiers and their corresponding levels of participation and support, the Testbirds Partner Program offers significant opportunities to drive new sales, differentiate from the competition, and profit from recurring revenue. Platinum partners are rewarded with the highest level of benefits, including access to Testbirds’ Crowdtesting platform, enabling partners to manage the entire testing process.

“Today, channel partners choose to work with vendors that can offer a strong product that fits in their portfolio of services, with the right level of sales enablement and support to help them succeed. The market opportunity for Crowdtesting is enormous. Therefore, we’re very happy to launch our new Testbirds Partner Program that will empower our partners to capitalize on this massive market opportunity”, says Richard Waldner, Head of Partner Management at Testbirds. “We designed the Testbirds Partner Program to make it easier for partners around the globe to offer our solutions to customers who want an easy-to-use Crowdtesting solution. The program lets us expand our reach while creating new opportunities for our partners to help customers optimize their digital products.”