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To mark the 4th Responsib’All Day: Launch of ‘Wise Drinking’, the first global digital application promoting responsible drinking
Pernod Ricard has today launched a free mobile application to educate consumers about responsible drinking. This launch coincides with the fourth annual Responsib’All Day, a day of action involving the Group’s 19,000 employees, geared to the implementation of practical measures in 80 countries around the world to combat inappropriate or harmful drinking.
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