Press release -
Absolut Art Bureau at Art Basel in Hong Kong
The installation, Wun Dun, will transform the basement of the Fringe Club, in Central, Hong Kong, into an immersive art bar for the duration of the show. It will feature nightly performances and serve custom
ABSOLUT cocktails designed by the artist.
“I am incredibly excited by the opportunity to work with the Absolut Art Bureau on this
ambitious collaboration. The entire team, from the creative sta! to the beverage designers,
have supported my hare-brained ideas, and their assistance has been invaluable in
creating such an immersive experience — from the robotic musicians to the cocktails.”
Adrian Wong, Artist
“Adrian Wong is one of Hong Kong’s most exciting and interesting artists. We are delighted
to be working with him on this new art bar for the "rst edition of Art Basel in Hong Kong.
Adrian’s immersive installation at the Fringe Club will be a magnet for conviviality during
the show, bringing people together to relax and share their art experiences.”
Jonas Tåhlin, Vice President Marketing, The Absolut Company
Categories
- absolut art
The Absolut Company has the worldwide responsibility for the production, innovation and strategic marketing of ABSOLUT VODKA, Malibu, Kahlúa, Wyborowa, Luksusowa and Frïs. ABSOLUT VODKA is the world’s fourth largest premium spirits brand. Every bottle of ABSOLUT VODKA is produced in Åhus in southern Sweden. MALIBU is the number one coconut-flavoured rum in the world, sold in more than 150 countries. KAHLÚA coffee liqueur is the world leader in its category. As of July 2008, The Absolut Company is a company within the Pernod Ricard group, which holds one of the most prestigious brand portfolios in the sector. The head office is located in Stockholm, Sweden.
