INTRODUCING ABSOLUT ELYX

“The past few years have seen a wave of super premium vodkas that have been mostly about image,” says Mathias Westphal, Global Brand Director. “ABSOLUT ELYX is something different. It’s a unique combination of traditional handcraft, copper distillation and cutting-edge design. ABSOLUT ELYX is the result of manual processes, authentic craftsmanship and human supervision through every detail of production. “Only a few people have the skills and knowledge to operate our old copper still. Every handle, knob and lever is adjusted manually. Creating a vodka this way is very time-consuming, but when you taste ABSOLUT ELYX you know it’s worth the effort,” explains Krister Asplund, Master Distiller.

SINGLE ESTATE WHEAT

ABSOLUT ELYX is made in Åhus, Sweden, exclusively from single estate wheat from the Råbelöf Castle and water from the pristine well upon which the copper distillery rests. From seed to bottle, everything is done within a fifteen-mile radius of the distillery, ensuring quality control and perfection in every detail.

COPPER DISTILLED FOR NATURAL PURIT Y

ABSOLUT ELYX is manually distilled in a 1921 still with columns, pumps and pipes made of solid copper. These types of stills are not built any longer. The copper naturally catalyzes trace compounds in the spirit, purifying the vodka and adding a highly prized texture and taste.

REMARKABLY SILKY TEXTURE

The single estate wheat, the manual operation and the old copper still are three equally important elements contributing to the taste and texture. ABSOLUT ELYX is clear and bright, with a purity and silky texture. It has an elegant, well-rounded aroma, a silky mouthfeel, luxuriously soft taste, and a silky, clean finish. ABSOLUT ELYX is perfect to serve neat, or in martinis and simple cocktails where the luxurious taste and silky feel can be savored. “ABSOLUT ELYX was created for those who value integrity, and can discern genuine quality,” says Mathias Westphal. “A perfect blend of substance and style, it’s the finest expression of the expertise, creativity and passion that define ABSOLUT.”

ABSOLUT ELYX is available in the U.S. from April 2013.

Serving Suggestions

ABSOLUT ELYX ON THE ROCK

LARGE MESASURE OF ABSOLUT ELYX
GARNISH: STAR ANISE
GLASS: ROCKS

Experience the ultimate expression of ABSOLUT ELYX real and untouched – neat ABSOLUT ELYX poured over a block of solid hand chipped ice, then slowly sipped and savored.

ABSOLUT ELYX MARTINI

50ML ABSOLUT ELYX
5ML DRY VERMOUTH
GARNISH: STAR ANISE
COCKTAIL GLASS

Measure the ABSOLUT ELYX and vermouth into a mixing tin. Fill with ice and stir until ice cold. Double strain the drink into a chilled cocktail glass. Garnish with star anise and serve.