The purity of vodka meets the character of dark spirits: Absolut takes on a deeper character with Absolut Amber

Absolut is challenging the status quo with Absolut Amber; taking the essence of Absolut and adding a rich, complex character from gently roasted oak wood. Absolut Amber is a transformative new product that breaks down the traditional boundaries of white and dark spirits.

“Absolut Amber has been crafted for those who are not afraid to break rules and are looking to engage their senses in a deeper encounter with Absolut,” say Mathias Westphal, Global Brand Director The Absolut Company.

Designed to challenge the convention of any occasion, from a relaxing evening with friends to the warm-up act for a busy night, Absolut Amber elevates an ordinary social moment into something extraordinary.

Created by a unique method of exposing Absolut to a variety of different oak types to produce oak barrel-aged spirits which is blended with oak macerated spirits. Absolut Amber has a natural amber color with a mellow and oaky taste while retaining the quality and smoothness of its original form. The result is an exceptional drinking experience that transcends the traditional distinction between white and dark spirits.

The key factor to the character of Absolut Amber is the carefully selected blend of Swedish, American and Bourbon oak spirits combined with oak macerated spirits.

“While experimenting with resting Absolut in oak, we explored various methods of barrel-aging, types of oak, and ways to use macerations, before landing on the perfect blend,” says Master Blender Per Hermansson.

Notes to the Editor:

·  Absolut Amber is a transformative new product that breaks down the traditional boundaries of white and dark spirits. Absolut Amber has been hand crafted by the Master Blender, Per Hermansson and like all Absolut products, Absolut Amber is produced in Åhus, Sweden.

·  Absolut has collaborated with imagineering studio, ZEITGUISED, to launch Absolut Amber, using a series of motion graphics that draw heavily from fashion photography, sculpture, installation and architectural set design. The result is an original visual metaphor that captures transformation from ‘pure’ into something with more character; using oak as the catalyst of change.

·  Absolut Amber is 40% alcohol by volume (80 proof). Absolut Amber is available in Panama Travel Retail and select on-premise venues from August 1^st and in North America Travel Retail from September 1^st in JFK Int. Airport, Miami Int. Airport and Dallas Int. Airport. Other markets to be confirmed.

For more information: visit www.absolut.com/absolutamber