Press release -
Tillberg Design of Sweden appoints Martin Butler as Creative Director
– Martin Butler will lead the experienced cruise and superyacht design team of TDoS into the future
– During his 30-year career he worked at RWD, David Collins Studio and Matteo Thun
Tillberg Design of Sweden (TDoS), renowned for its exceptional designs in cruise ship and cruise yacht vessels, and now a member of the Viken Group, proudly announces the appointment of Martin Butler as Creative Director.
“In his new role Martin will be steering design teams towards future innovation while ensuring client needs are met with exceptional creativity,” said Fredrik Johansson, Executive Director of TDoS and Partner. “This means overseeing every stage of the design process, from initial concepts to final execution. It also involves sharing design ideas and inspirations across teams and with clients, fostering a collaborative environment where everyone’s input is valued. Ultimately, at our company Martin will be guiding creativity, maintaining quality, and promoting teamwork to achieve outstanding design outcomes that exceed expectations.”
Before assuming his role at Tillberg Design of Sweden, Martin Butler served as an interior project leader within the superyacht design division at RWD, collaborating closely with esteemed clients like Feadship and Nobiskrug.
With a career spanning across continents, Martin has honed his expertise at renowned design firms worldwide. His journey includes impactful roles at David Collins Studio in the UK and Matteo Thun and LTW Designworks in Italy. His international experience extends to Dubai, where he was part of the dynamic design scene at RMJM, and to Australia, where he made significant contributions to projects at BatesSmart. Martin’s diverse background and rich exposure to varied design contexts equip him uniquely to drive innovation and excellence in his role as Creative Director at TDoS.
“I have about 30 years of professional experience executing concept designs for the superyacht industry, as well as for high end hotels, resorts, restaurants, bars, and premium airport lounges,” commented Martin Butler. “I am confident that my accumulated experience and skills will provide a new impetus to the company’s development. We have many exciting projects ahead in the realm of superyachts and luxury cruise yachts and all other exciting cruise brands. I am thrilled to have the opportunity to become part of the TDoS and Viken Group.”
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The Viken Group encapsulates the prowess of Tillberg Design of Sweden, Thalia Marine and Hot Lab, uniting these dedicated entities under a shared vision of being better together as a full-service design hub. Doing so by providing a comprehensive suite of design, naval architecture, and project management services, meticulously tailored to meet the needs of cruise line and yacht clients. Additionally, Viken Group extends its expertise to the realms of hotels, resorts, and private island developments, ensuring that its signature approach to sustainability and design excellence is imparted on every venture, while being part of Water Revolution Foundation.
Tillberg Design of Sweden (TDoS) is renowned for its bespoke Scandinavian design, offering specialised concepts for cruise ships and cruise yachts, alongside graphic design and branding for a diverse clientele. The ethos of TDoS design, characterised by a sense of lightness and brightness in spaces, embraces a Scandinavian design deeply rooted in tradition while also being innovatively timeless. TDoS has been a significant force in cruise ship design since the iconic transformation of the ocean liner and cruiser Kungsholm in 1964, under the vision of founder Robert Tillberg.
