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Summer Campaign Geared Towards Foreign Tourists Visiting Japan “TOBU YUKATA MATSURI 2016”

Press release -

Summer Campaign Geared Towards Foreign Tourists Visiting Japan “TOBU YUKATA MATSURI 2016”

Tobu Railway is pleased to announce that it will hold TOBU YUKATA MATSURI 2016, a summer tourism campaign geared towards foreign tourists visiting Japan during the summer vacation period.

As part of the campaign, foreign visitors are encouraged to enjoy Japan’s kimono-wearing culture in settings that include the Asakusa-Tokyo Skytree Town Area, which encompasses well-known Tokyo tourist spots such as the Senso-ji Temple and Tokyo Skytree, as well as Lake Chuzenji and the World Heritage-listed temples and shrines of Nikko, which have developed as international summer resort areas. Visitorswho take pictures dressed in yukata or with a summer theme and visit participating facilities after posting the photo to social mediawill be presented with prizessuch as a set of Yukata-patterned chopsticks or decorative pins, great as Japanese sightseeing souvenirs.

Various Tobu Group facilities will also be running yukata-themed campaigns concurrently,and will be offering gifts and summer event information to help customers enjoy sightseeing while wearing a yukata even more.

Tobu looks forward to seeing everyone take part!




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Tobu Railway's massive network extends through Tokyo as well as four surrounding prefectures: Chiba, Saitama, Tochigi, and Gunma. With 463.3 kilometers of operating track, Tobu is Kanto's largest private railway and is used by commuters, students, business travelers, and tourists. Tobu Railways is one of many companies that is part of the Tobu Group, which also operates health clubs, golf courses, theme parks, and hotels. These include Tobu World Square, where the world's most famous structures are re-created at 1:25 scale; the Courtyard Marriott Ginza Tobu Hotel and the Tobu Hotel Levant Tokyo, operated in partnership with the Marriott Group. The Tobu Group also develops and manages condominiums, housing developments, department stores, and various other properties along its railways and in Tokyo as well.