Press release -
Tokyo and Around Tokyo: Discover Japan’s Dazzling Winter Lights with TOBU’s Digital Ashikaga Flower Park Illumination Ticket
Travellers can now enjoy one of Japan’s most celebrated winter attractions – Ashikaga Flower Park’s “Hikari no Hana no Niwa (‘The Garden of Illuminated Flowers’)” illumination – with TOBU’s new Digital Illumination Ticket, available on KKday from 15 November 2025 to 15 February 2026. The ticket bundles a discounted Tobu Railway round-trip fare with a discounted night-time admission, offering a convenient option for international visitors. The illumination itself runs from 18 October 2025 to 15 February 2026, showcasing the park’s signature illuminated wisteria and large-scale seasonal light installations, with night-time entry from 15:30.
The digital ticket can be purchased and presented easily on a smartphone and is valid for travel from designated Tobu stations to the Ashikaga area. Travellers can access the region smoothly via Tobu Railway services from Asakusa in around 80 minutes, with onward transfers to Ashikaga-shi or Sano stations for the illumination visit. The experience can be combined with sightseeing in nearby Ashikaga or Sano before or after the event.
Please note: although the illumination begins on 18 October, the digital ticket is valid from 15 November. The ticket is not valid on 31 December, when the park is closed.
Campaign Page: https://www.tobu.co.jp/odekake/campaign/202/
KKday Product Page: https://www.kkday.com/en-us/product/530037
EVENT INFORMATION
Event: Hikari no Hana no Niwa (“The Garden of Illuminated Flowers”)
Illumination Dates: 18 October 2025 – 15 February 2026
Digital Ticket Validity: 15 November 2025 – 15 February 2026
Entry: Night-time session from 15:30
Location: Ashikaga Flower Park, Tochigi Prefecture
Closed: 31 December 2025
Important Usage Notes (for Travellers & Travel Trade)
(Required by client – unchanged)
- JR Ryōmō Line fares are not included; a separate JR ticket is required.
- When entering Tobu stations, present the Tobu voucher for visual inspection.
- At Ashikaga-shi or Sano stations, present the Tobu voucher for QR-code scanning when exiting.
- If the QR code is scanned at Ashikaga-shi station, travel to Sano station becomes part of the free section; exits are by visual inspection.
- All entry/exit within the free section is handled by staff visual inspection.
- At Ashikaga Flower Park, present the park voucher for QR-code scanning.
- For the return journey, present the Tobu voucher at Ashikaga-shi or Sano stations for QR-code entry.
- When exiting a Tobu station, present the voucher for visual inspection or fare adjustment.
- When exiting non-Tobu stations, present the voucher and pay any fare outside the valid zone.
- Full terms are listed on the KKday page.
With digital convenience, discounted travel, and one of Japan’s most impressive winter attractions, TOBU’s Digital Ashikaga Flower Park Illumination Ticket offers an appealing addition to seasonal itineraries and winter promotions for both travellers and the travel trade.
