Austrian Lenzing AG increases its investment in Swedish fiber company TreeToTextile to accelerate development of the next-generation cellulose fiber for textile and nonwoven applications.
The EU LIFE TreeTex project is the first of its kind to demonstrate an all-alkaline production process for innovative cellulose fibers intended for textile applications. It aims to integrate a more efficient pre-treatment step into the pilot facility and to validate the production components and systems at an industrially relevant scale (~1% of full scale) under full operating conditions.
Last week, our CEO, Dr. Roxana Barbieru, MBA, represented TreeToTextile in the panel discussing “Shaping Circularity: Nordic insights into the Future of Fashion and Textiles” at the Sustainability Talks Istanbul conference. After the conference, Roxana reflected on the critical conversations and shared the key takeaways:
“An important event with many valuable conversations and critical perspect
Austrian Lenzing Group invests in Swedish fiber company TreeToTextile to accelerate development of a new renewable and resource efficient cellulose fiber for textile and nonwoven applications. The fiber aims to replace part of the cotton fiber market and help the industry reduce its environmental footprint significantly
A new study reveals new insights into how US consumers feel about Nyense™ an innovative fabric that could change the market for t-shirts and bedding. By comparing Nyense™ to other popular fabrics like cotton and viscose, the study uncovers what drives purchasing decisions and why Nyense™ stands out.
Summary of key findings
Consumers show strong interest in Nyense™
Three-quarter
