Press release -
Trejon launches new website
Trejon is now taking a significant digital leap forward by launching a completely new website. With an improved user experience, optimized design, and smarter features, the site becomes a modern digital showroom and a powerful business platform for future growth. The new website has been developed with a clear goal: to make it easier, faster, and more inspiring for customers to find the right solutions, while also strengthening connections to other platforms such as social media.
“Our new website is more than just an update. It is a strategic investment that makes it easier for our customers to find, configure, and invest in the right machine. At the same time, we are streamlining our own operations and creating better conditions for growth,” says Helena Löfstedt, head of digital marketing at Trejon.
News and improvements on the new Trejon.com
Machine configurator – Build your own machine
One of the biggest new features is the machine configurator, which allows visitors to build their own machine based on their needs and preferences. This feature makes it easier to understand available options and creates a more interactive and engaging buying experience.
Customer focus – Inspiring customer cases
With new customer cases, Trejon highlights real stories and tangible results. Visitors can see how companies use Trejon’s machines in their daily operations and the difference they make in practice.
Faster, more modern, and mobile-optimized
The new website is built for today’s user behavior. It is fast, mobile-friendly, and features an improved navigation structure that makes it easy to find the right information on any device. Shorter loading times and clearer user flows contribute to higher engagement and shorter conversion paths for search traffic.
New visual identity – A digital showcase
With a completely new visual design, the website reflects Trejon’s brand and quality more clearly. The design combines modern aesthetics with functionality, creating a professional and inspiring experience.
More efficient lead generation
The new website makes it easier for customers to find the right solutions, get in touch, and smoothly move forward to dealers to complete their purchase.
A platform for future growth
Trejon sees the new website as a central business platform that will contribute to increased visibility, a stronger brand, and more efficient machine sales. By combining technology, design, and business strategy, better conditions are created for continued expansion.
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Trejon, headquartered in Vännäsby outside Umeå, dates back to the 1940s. Much has happened since then and today we are one of the leading machine suppliers in the Forestry, Construction and Agricultural through a wide network of dealers.
Trejon develops, manufactures and provides products to the Agriculture, Forestry and contracting. By combining a wide range of products with great professionalism and high level of service we give you the best overall solution that creates a sustainable and cost-efficient future. As a stable family company with a long history and experience, who always think long-term, we place great commitment to delivering quality in every step of our mission. In our work, we are inspired by new technology and our customers' needs to provide machines what needs to make your work as simple and good as possible.
Trejon want to be the natural choice for both our partners and employees. With a focus on the environment, quality and modern technology resulting added value and everyone is a winner. Our confidence we create with great commitment, our expertise and our ambition. We are building long-term and stable relationships for a safe living and a sustainable future.
Together we create a good day – a Trejon day.
