Press release -

TROLLBEADS: Dad is a superhero!

It is time to save the day.

He is the one to turn to when you need help – the superhero since you were child. It is time to thank fathers for their protection, love and playfulness. Therefore, for Father’s Day, Trollbeads launches the bead for all the great fathers out there: Superhero. A strong and masculine bead in Sterling silver.

Within recent years, an increasing number of men have started wearing jewellery. This is one of the most trending fashion tendencies and men still crave even more jewellery. The tendency is for all types of men – from the classic man with a tie to the ones with a raw style. Make your father or husband join the trend and let him send out a statement of elegance and strength.

Superhero with a cool attitude

Superhero is designed by Trollbeads designer Søren Nielsen. The bead can be used on bracelets or necklaces from the Trollbeads collection. Try it on a leather bracelet for a masculine, yet exclusive and simple expression, or combine it with more beads to be even stronger in telling your story.

Trollbeads is the original, high quality bead-on-bracelet concept offering hundreds of beautiful beads – each a little work of art - so that every bracelet becomes entirely personal.

The collection is available in stores and online from February 22, 2019.


Superhero silver bead EUR 45,-

Leather bracelet with Superhero bead EUR 125,-

Single leather bracelet with Superhero bead EUR 70,-

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Trollbeads, a Danish family-owned jewellery brand, was established in 1976. Trollbeads is the original bead-on-bracelet concept. At the core of the brand lies self-expression through 600 different beads in sterling silver, 18 karat gold, Murano glass, freshwater pearls, amber and gemstones. Trollbeads jewellery is available in more than 30 countries through the company’s own flagship stores, independent retailers, and online at 


Bettina Løvstrøm Pedersen

Press contact Marketing Manager Marketing & PR +45 33 93 60 93

Camilla Marie Simonsen

Press contact Marketing and PR Coordinator Marketing and PR +45 3393 6093