Live broadcast environments are notoriously demanding and as expectations from both broadcasters and viewers continue to rise, so too do the pressures placed on broadcast teams. In a highly competitive industry, production teams are constantly looking for ways to deliver high-quality content while ensuring it can be viewed and experienced by as many people as possible.
Virtual production relies on a complex network of interconnected systems - from LED walls, real-time visualization platforms like Unreal Engine and color grading suites. Keeping those systems connected and responsive is where the real challenge lies. Adder removes that complexity so teams can work in real-time, keep creative flow uninterrupted and scale their studio with confidence.
Our work at Adder Technology is rooted in enabling collaboration and communication across the world. The same principles are visible in team sport, where success depends on working together. Football, in particular, teaches young people how to communicate, adapt and support one another.
The Customer Experience Center represents a new direction for Adder, creating more opportunities for customers, partners and employees to engage with KVM solutions in a practical and collaborative way. New experiences often come with questions and in this blog, we explore how you can get involved with the CXC.
At Adder, we’ve always believed that technological innovation begins with understanding real-world challenges first-hand. Over the years, we have seen working environments become more complex and operator requirements have continued to evolve, but one thing that has remained consistent: the value of human connection, hands-on experience and collaboration.
The Customer Experience Center is an immersive environment designed to deliver customizable evaluation, collaboration and technology verification experiences. Before opening the doors of our Customer Experience Center (CXC) to our partners and customers, we opened them to our own people.
Adder has announced the opening of its new Customer Experience Center (CXC) at its global headquarters in the UK. The purpose-built environment marks a decisive step forward in how Adder supports customers evaluating complex technology decisions where connectivity and control are mission-critical.
Event date 19 April 2026 – 22 April 2026
Location Las Vegas, Nevada, USA
Event date 13 May 2026 – 14 May 2026
Location London, UK
