Adder Technology Won TVB Europe Best of Show at IBC 2025

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Adder API for the ADDERView® Matrix Range Wins TVB Europe “Best of Show” at IBC 2025

We’re thrilled to share that the expansion of Adder API across the ADDERView® Matrix range has been awarded the TVB Europe Best of Show at IBC 2025!

This recognition celebrates products that demonstrate innovation and excellence in the broadcast and media technology sector. Winning at IBC (one of the most important events in the broadcasting calendar) is a testament to how the Adder API is helping broadcasters adapt, innovate, and excel in today’s fast-moving media landscape.

Powering Broadcast Workflows with Smarter Integration
Adder API for ADDERView Matrix unlocks new levels of control, automation, and flexibility for broadcast professionals. By enabling seamless integration between the ADDERView Matrix system and a wide range of third-party broadcast technologies, it gives technical teams the power to customize and automate workflows like never before. From production control rooms and outside broadcast trucks (OB) to live event hubs and multi-site facilities, APIs help engineers and operators save time, streamline operations, and reduce the complexity of managing large-scale video and IP KVM infrastructures.

Why the API Stood Out
Some reasons this product won the award include:

  • Broadcast-Ready Integration: simplifies interoperability with control systems, automation tools, and video routing platforms

  • Custom Automation: allows broadcasters to tailor workflows for live production, playout, and contribution

  • Scalable Control: from small OB units to enterprise-scale broadcast centers

  • Reliability and Responsiveness: ensures that mission-critical switching and control stay seamless, even under pressure

A Step Forward for Broadcast Professionals
“Broadcasters are under pressure to deliver more content, faster, and to higher standards,” said John Halksworth, Senior Product Manager at Adder. “Adder API for ADDERView Matrix enables teams to integrate and automate their control environments with ease – giving them more time to focus on creativity and delivery.”

For the broadcast industry, where every second counts, Adder API is designed to provide the flexibility and confidence needed to meet the evolving challenges of live production and media operations.

Want to see how the Adder API can transform your broadcast workflows? Get in touch with our team today to learn more.

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