Press release -

Dulux Announces Colour of the Year 2020

Dulux, the UK’s leading paint brand, has revealed its Colour of the Year for 2020 as Tranquil Dawn™.

A panel of experts selected the soft green hue to embody the nation’s mood on the approach of a new decade. It reflects a growing desire to understand what it is to be human at a time when advances in technology are making us feel increasingly disconnected from each other.

The Dulux Colour of the Year 2020 was selected by an expert panel of colour designers, trend forecasters, design specialists, architects and editors from around the world.

Now in its 17th year, the panel - which included former Editor in Chief of Elle Decoration UK, Michelle Ogundehin, and was chaired by Heleen van Gent from AkzoNobel’s Global Aesthetic Centre - identified the nation’s overwhelming desire for reconnection.

Mass production, digitisation, artificial intelligence (AI) and robotics are part of society, and while digital connections have improved aspects of living, the lack of human connection has made life poorer - and all the more chaotic.

Fuelled by a greater understanding of the impact society is making on the planet, the panel identified the universal theme for 2020 as a desire to create more opportunities to experience ‘A Human Touch’ in our lives and in our homes.

Colour of the Year 2020 has four supporting trend palettes which capture the essence of being human and show how Tranquil Dawn™ can be used to create spaces that enhance what we need and want in the year ahead: to seek Meaning, to Care, to Play, and to encourage Creativity.

Heleen van Gent, Head of AkzoNobel’s Global Aesthetic Centre, explains: “At the start of this new decade, the panel identified that the world has a growing desire to understand what makes us human.

“Against a background of increasing technological power, we want to understand our place in society and how we can make a positive impact on it. We need a fresh purpose, to be the architects of our own future and we are asking searching questions of both ourselves and society.”

Marianne Shillingford, Creative Director, Dulux UK, continues: “A new decade heralds a new dawn and the hazy pale green tones of Tranquil Dawn™ are calming and comforting just when we need it most in our lives. When paired with neutral pastels and rich jewels it becomes incredibly powerful at creating spaces that encourage making better human connections.

“The colours within all palettes including Tranquil Dawn™ have been inspired by the changing sunrises that paint the sky in different seasons and have been designed to make decoration with Colour of the Year simple.

“Meaning, Creativity, Care and Play capture our growing desire to experience ‘The Human Touch’ at a time when we are questioning what being human is all about.”

The Colour of the Year 2020 palettes:

  • THE MEANING PALETTE - A HOME FOR MEANING

    Inspired by a cold winter’s dawn, this minimalist palette features icy green, warm cream and charcoal hues, creating a feeling of calm and contemplation.

  • THE CREATIVITY PALETTE - A HOME FOR CREATIVITY

    Inspired by a warm autumnal day, a sumptuous palette with maroon and tobacco hues, pale and moss greens provides a sumptuous space for self-expression and storytelling.

  • THE CARE PALETTE - A HOME FOR CARE

    Inspired by a hazy spring horizon, this palette evokes a feeling of deep relaxation and peace thanks to a blend of earthy neutrals, muted greens, dusky pinks and pale blues.

  • THE PLAY PALETTE - A HOME FOR PLAY

    Inspired by the horizon of a hot summer morning, this palette features vivid reds, alongside baby blue, cream and pale green.

    Colour of the Year is part of the ongoing commitment Dulux makes to investing in colour and the future of paint and coatings. It forms part of the promise the brand makes to its customers, the professional decorator, their colleagues and their community.

  • Dulux Announces Colour of the Year 2020 Video

- ENDS -

Topics

  • Design

Categories

  • 2020
  • new trends
  • akzonobel
  • dulux retail
  • dulux trade
  • color of the year
  • colour of the year
  • colourfutures
  • tranquil dawn
  • dulux decorator centre

AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in colour and protection since 1792. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands, we are active in over 150 countries and employ around 35,000 talented people who are passionate about delivering the high-performance products and services our customers expect.

For more information about AkzoNobel, visit www.akzonobel.com

Contacts

Related media

Related content

  • AkzoNobel puts football at the heart of the community with new sponsorship deal

    A new sponsorship deal with one of the world’s leading paint manufacturers is set to put a local football club in South East Northumberland back at the heart of the community. AkzoNobel Ashington has agreed a deal with Ashington Football Club to sponsor the Northern League club for the 2019/2020 season, as well as support the club to become more sustainable.

  • Winner of Cuprinol's 'Shed of the Year' 2019 revealed as Bux End

    After a record-breaking number of entries and over 16,000 votes, the winner of Cuprinol’s Shed of the Year has been revealed as Bux End. Shed building superstar Chris Hield fought off stiff competition wowing the judges in the competition’s new Nature’s Haven category and winning the accolade of owning the nation’s favourite shed.

  • AkzoNobel’s Q3 results

    AkzoNobel’s Q3 results show continued progress, with adjusted operating income up 23%.

  • Dulux Trade launches new Colour Excellence Programme

    Dulux Trade has launched its latest colour mixing technology to give professional decorators the ability to provide a highly accurate and bespoke colour match for their customers. The cutting-edge technology has been developed by the paint brand to redefine the way colour is created in the industry, providing faster, more accurate and more consistent colours across a range of products.

  • Dulux Trade becomes first major UK paint brand to launch recycled paint.

    As part of its ongoing commitment to reducing the impact of paint on the environment, experts at Dulux Trade have created a ground-breaking matt emulsion made from 35 percent recycled paint. The market leaders have developed Evolve, a revolutionary product made from the leftover paint that remains in tins after use, in a bid to reduce the amount of paint going to waste.

  • Dulux London Revolution 2020 - secure your place now

    Dulux is calling for painters and decorators across the UK to put down their brushes and pull on their sports kit to take part in the final Dulux London Revolution in 2020. For the 5th and final year, Dulux will sponsor the mass participation event and enter a team to take on either the 155-mile, two-day bike ride or, one of the 3 run/walk distances offered in the trails part of the event.

  • Northumberland School and AkzoNobel celebrate a year of achievement

    A special community partnership between paint makers AkzoNobel in Ashington and Castle School in North Seaton has had a transformational impact on the children, the school and project volunteers. Staff at AkzoNobel, which is best known for making household paint brands, Dulux, Cuprinol and Polycell, voted unanimously to support Castle School as their community partner during 2019.

  • AkzoNobel appoints new quality manager for Ashington plant

    Global paint manufacturer AkzoNobel has announced the appointment of Donna Armstrong as quality manager at its state-of-the-art manufacturing unit in Ashington. Donna brings a wealth of expertise to the role, including more than six years with Almac, based near Edinburgh, where she progressed to the position of senior peptide scientist.

Enter your email address to follow AkzoNobel

When you choose to create a user account and follow a newsroom your personal data will be used by us and the owner of the newsroom, for you to receive news and updates according to your subscription settings.

To learn more about this, please read our Privacy Policy, which applies to our use of your personal data, and our Privacy Policy for Contacts, which applies to the use of your personal data by the owner of the newsroom you follow.

Please note that our Terms of Use apply to all use of our services.

You can withdraw your consent at any time by unsubscribing or deleting your account.
Check your inbox

Email sent to __email__. Click the link there to follow AkzoNobel.

Okay