Press release -

Dulux Trade supports UK decorators with launch of the Dulux Trade Colour Sensor

Dulux Trade is launching a must-have piece of kit for decorators to allow them to match the colour of multiple surfaces to Dulux Trade paint on the job.

The bespoke Dulux Trade Colour Sensor has been adapted for Dulux Trade paints to give far greater accuracy.

The cutting-edge device, which is the approximate size of a 50 pence piece and weighs only 17 grams, will instil confidence for professionals to make colour recommendations on the spot and is an essential new gadget to add to a decorator’s tool box.

The colour sensor works by scanning for the desired colour - whether it be a favourite item of clothing, a cushion, or a picture of a sunset in a magazine - and showing the closest Dulux Trade paint match via Bluetooth on the Dulux Trade Colour Sensor app that can be downloaded free to a phone or tablet.

The app also shows a selection of rooms painted in the colour to give customers higher confidence levels and ensure every customer is satisfied with the resulting job.

It will launch in July and the recommended retail price is £150.

The durable sensor contains an integrated, rechargeable battery which provides more than 3,000 scans per charge.

The pocket size sensor is an additional on the job support to compliment other Dulux Trade colour tools including the Dulux Trade Colour Palette Fandeck, curated Dulux Trade colour palettes in stores and high precision colour matching.

Karen Wilkinson, Dulux Trade Marketing Lead, said: “We are delighted to be able to offer our own colour sensor to decorators. It is the culmination of a significant investment to make their working lives more efficient and help them to confidently select the best colour for their needs.

“The colour sensor costs much less than other colour scanners and enables decorators to match Dulux Trade paints with incredible accuracy to give them an edge over competitors.

“Being able to offer colour matching on site will help decorators to demonstrate professionalism and win more business from existing and new customers.”

The introduction of the colour sensor comes as Dulux launches its Dulux Promise, a commitment to professionals that Dulux Trade products will deliver perfect colour, a uniform finish and the stated coverage, or else receive vouchers to cover the cost of replacement products.

The Dulux Trade Colour Sensor will be available for purchase in store and online at Dulux Decorator Centres and other participating decorating merchants across the UK.

For more information, visit: www.duluxtrade.co.uk/sensor.

Not for publication – for more information

Democracy PR

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Contact: Sarah Howarth

AkzoNobel Corporate Communications

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E: simon.colvan@akzonobel.com

Contact: Simon Colvan

Topics

  • Lifestyle

Categories

  • dulux trade
  • akzonobel
  • new product

AkzoNobel has a passion for paint. We’re experts in the proud craft of making paints and coatings, setting the standard in colour and protection since 1792. Our world class portfolio of brands – including Dulux, International, Sikkens and Interpon – is trusted by customers around the globe. Headquartered in the Netherlands, we are active in over 150 countries and employ around 35,000 talented people who are passionate about delivering the high-performance products and services our customers expect.

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