Press release -
Allianz enters insurance agreement with Sainsbury’s Bank to expand UK reach
Allianz UK is proud to announce a new strategic agreement with Sainsbury’s Bank, marking another milestone in its growth within the UK retail insurance market.
From 1 November 2025, Allianz UK, through its group company Liverpool Victoria Insurance Company Limited, will begin offering replacement home and motor insurance policies to existing Sainsbury’s Bank customers as their current policies expire.
The agreement reflects a strong alignment in values; with both organisations sharing a customer focused vision based on simplicity, digital innovation, and value.
Serge Raffard, Managing Director for Personal Lines at Allianz UK, said:
“This agreement is a proud moment for Allianz UK and I’m excited to bring our insurance expertise to support Sainsbury’s Bank customers with their future insurance needs. This announcement is between two organisations who look after customers across the UK every day and it’s a relationship built on shared values and a mutual commitment to customer excellence.
“It underlines the strides we’ve made in the UK market over the past year as we seek to reach new customers and offer an increased choice of products. We are continually evolving our offering and our distribution footprint to create seamless and high-quality customer experiences as we grow profitably and strengthen Allianz in the UK.”
Bláthnaid Bergin, Sainsbury’s Chief Financial Officer, said:
“It’s really important to us that we work with partners who share our values and customer focus, which is why I’m pleased to be announcing this new agreement with Allianz today. It is a leading and highly experienced business and we’re confident they will continue to deliver our customers the best experience and offering possible.”
The agreement marks a significant step in Allianz UK‘s strategy to grow its presence in the UK retail insurance sector broadening its distribution footprint across multiple channels. This announcement follows Allianz‘s recent partnership with Volkswagen Financial Services UK and reinforces Allianz UK’s position as a leading provider of embedded insurance solutions in the UK.
Media contact:
Amy Yorston Tel: 07794 266474| amy.yorston@allianz.co.uk
Joanna Davidson Tel: 07731 902 092 | Joanna.Davidson@sainsburys.co.uk
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About Sainsbury’s
Offering delicious, great quality food at competitive prices has been at the heart of what we do since John James and Mary Ann Sainsbury opened our first store in 1869. Today, inspiring and delighting our customers with tasty food remains our priority.
Driven by our passion for food, together we serve and help every customer. We help everyone eat better by enabling customers to improve their diets while reducing their impact on the environment, one plate at a time.
Our focus on great value food and convenient shopping, whether in-store or online is supported by our brands – Argos, Habitat, Tu, Nectar and Sainsbury’s Bank. Sainsbury’s has over 600 supermarkets and over 800 convenience stores. Argos is a leading digital retailer and is the third most visited retail website in the UK, with over 80 per cent of its sales starting online. Argos is conveniently available for customers to collect from hundreds of Sainsbury’s stores. Digital and technology enables us to adapt as customers shop differently and our profitable, fast-growing online channels offer customers quick and convenient delivery and collection capability.
Our colleagues are at the heart of serving and helping our customers every day and are vital to our success, now and in the future.
About Allianz Holdings plc
Allianz Holdings plc is the non-regulated holding company which owns the principal insurance operations of Allianz SE in Great Britain including Allianz Insurance.
About Allianz
The Allianz Group is one of the world's leading insurers and asset managers with around 128 million* private and corporate customers in nearly 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 776 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.9 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2024, over 156,000 employees achieved total business volume of 179.8 billion euros and an operating profit of 16.0 billion euros for the group.
* Including non-consolidated entities with Allianz customers.
** As of December 31, 2024.
Mandatory corporate information: Corporate disclosures
These assessments are, as always, subject to the disclaimer provided below.
Cautionary note regarding forward-looking statements
This document includes forward-looking statements, such as prospects or expectations, that are based on management's current views and assumptions and subject to known and unknown risks and uncertainties. Actual results, performance figures, or events may differ significantly from those expressed or implied in such forward-looking statements.
Deviations may arise due to changes in factors including, but not limited to, the following: (i) the general economic and competitive situation in the Allianz’s core business and core markets, (ii) the performance of financial markets (in particular market volatility, liquidity, and credit events), (iii) adverse publicity, regulatory actions or litigation with respect to the Allianz Group, other well-known companies and the financial services industry generally, (iv) the frequency and severity of insured loss events, including those resulting from natural catastrophes, and the development of loss expenses, (v) mortality and morbidity levels and trends, (vi) persistency levels, (vii) the extent of credit defaults, (viii) interest rate levels, (ix) currency exchange rates, most notably the EUR/USD exchange rate, (x) changes in laws and regulations, including tax regulations, (xi) the impact of acquisitions including related integration issues and reorganization measures, and (xii) the general competitive conditions that, in each individual case, apply at a local, regional, national, and/or global level. Many of these changes can be exacerbated by terrorist activities.
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